Constant Contact vs Mailchimp: Which Email Marketing Tool to Use in 2022?
Constant Contact vs Mailchimp: Which Email Marketing Tool to Use in 2022?

Constant Contact vs Mailchimp: Which Email Marketing Tool to Use in 2022?

If you want to get the most bang for your commercialize sawhorse, you can ’ t dismiss emails. For every $ 1 you invest in e-mail commercialize, your business could earn $ 35 .
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so what ’ s the best room to take advantage of that impressive ROI ? When it comes to email market tools, your options are endless.

The matchless that immediately comes to mind might be Mailchimp. Mailchimp has been around for 20 years and is the most popular e-mail market software. even if you haven ’ thymine learn of Mailchimp, you probably have Mailchimp emails land in your inbox regularly .
constant Contact is a knock-down electronic mail solution that ’ s even older than Mailchimp. It has a smaller exploiter base but is a formidable Mailchimp rival .
Which one is better ? To find out, we ’ ll have to dig into the details !

Is Constant Contact the Same as Mailchimp?

Both are tools to help you build and automate emails that speak to your target consultation. however, they do have their differences .
In a popularity contest, Mailchimp wins hands-down with 69.84 % of the electronic mail market market share. changeless contact may be its peak rival, but its market parcel is only 5.74 % .
Graphic of email marketing share showing MailChimp dominating at the top, with Constant Contact in a distant second place.
But just because Mailchimp has the most users doesn ’ t mean it ’ s the most effective. To determine the winner in our constant Contact volt Mailchimp confrontation, let ’ s attend at them side by side .
For every $ 1 you invest in electronic mail commercialize, your business could earn $ 35 💰 … which means that picking the right electronic mail marketing tool is a identify decisiveness 📧Click to Tweet

Constant Contact vs Mailchimp Pricing

For small businesses, decisions often come down to cost. No matter how many brassy features an e-mail platform has, if you alone have a few subscribers, you ’ re not going to shell out the big bucks .
Mailchimp wins on pricing at all levels .
Its free plan makes it the clear choice for businesses equitable starting. constant contact offers a rid trial, but after that, you ’ re going to pay at least $ 20 per month for the cheapest plan .
As you grow your e-mail marketing efforts, Mailchimp remains the less expensive choice .
If you have 500 contacts, Mailchimp ’ s most basic pay plan ( Mailchimp Essentials ) costs $ 9.99 per month. Compare that to $ 20 for constant Contact ’ s cheapest plan ( constant Contact Email ) .
At 50,000 contacts, Mailchimp Essentials will cost $ 270, and Constant Contact Email will cost $ 335 .
A screenshot of Mailchimp pricing plans.
however, keep in heed that Mailchimp ’ south plans have a monthly electronic mail limit. With changeless Contact, you can send inexhaustible emails .
Companies that plan to send a high volume of marketing emails may tip the scales toward Constant Contact .


Mailchimp also offers a pay-as-you-go pricing plan for businesses that don’t want to make a monthly commitment. Sending emails costs “credits,” which you can purchase at any time. Constant Contact has no equivalent to this plan.

Constant Contact vs Mailchimp Features Comparison

Of course, choosing market technology is about more than getting a good deal. Both Constant Contact and Mailchimp are rich with helpful e-mail selling features .
Let ’ s go through them one by one .

Email Design

Your consultation ’ second beginning mental picture of your e-mail won ’ thymine be the message within it but the e-mail ’ second appearance. A professional, branded look can go a long way toward making electric potential customers feel estimable about your business .
Both Mailchimp and Constant Contact offer a wide kind of easy-to-use drag-and-drop templates. ceaseless Contact ’ mho templates may be slenderly more intuitive for the founder .
A list of Constant Contact email templates.
constant Contact besides offers more templates overall .
however, Mailchimp has better customization options, which is essential for adding a personalized touch to your emails, and many reviewers find the Mailchimp templates to be more satiny and modern .
sometimes the lapp electronic mail can look identical different depending on the electronic mail customer or device .
Mailchimp has a helpful sport that lets you preview how your electronic mail will look on over 30 different clients. constant Contact besides offers inbox previews but only for five e-mail clients .

Registration Forms

Your e-mail subscriber signup imprint can make or break your electronic mail list .
Mailchimp has an excellent drag-and-drop editor program and a variety of custom fields for your form .
constant Contact lets you change the discolor and font, but overall its forms are less customizable .
One alone Constant Contact offer is registration form QR codes that allow users to join your list by quickly scanning the code with their call .
Unless you love the QR code feature, Mailchimp wins hera .

Email Automation

Any mod electronic mail marketing platform will let you automate the features of your crusade .
changeless Contact is no exception, but its automatize emails are simpler than Mailchimp ’ south, specially if you ’ re on a less expensive plan .
With Constant Contact, you can send :

  • Welcome emails to greet new subscribers
  • Emails to people who don’t open your first email
  • Birthday and anniversary emails

You can besides send an automatize electronic mail series on some Constant Contact monetary value tiers. These can be triggered in a few ways :

  • A contact opening an email
  • A contact clicking a link in an email
  • A contact signing up for or being added to a specific list
  • A contact taking action in your Shopify store

There ’ s a batch you can do with those options, but Mailchimp automation is more advance. Like Constant Contact, it offers the basics :

  • Date-based automation
  • Autoresponders
  • Welcome emails
  • Birthday and anniversary emails

It besides has a hanker tilt of available electronic mail triggers, including many types of ecommerce bodily process .
For example, you can email users who purchase a product. You can even re-engage lost customers by sending emails to users who haven ’ metric ton purchased in a long time .
Retargeting emails are another helpful type of Mailchimp automation. For model, you can create an electronic mail to encourage customers to purchase an item they viewed on your web site or abandoned in a denounce handcart .
If you don ’ t see your perfective pre-made trigger on Mailchimp ’ s extensive list, you can create a customs one from a variety show of criteria .

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A/B Testing

A/B screen, or split screen, is essential for optimizing a marketing campaign. A/B test is when you send multiple versions of an e-mail ( normally to a small trial group ) to see which one performs better .
then you can send the better-performing electronic mail to your larger tilt, allowing the campaign to reach its entire potential. You can besides use the information from the trial to optimize future campaigns .
Mailchimp allows you to test up to three variations of your campaign. You can test the subjugate line or the contentedness of the e-mail .
constant Contact only allows you to test the subject line, and you can lone A/B test if you ’ re on the Email Plus plan .
Unlike Constant Contact, Mailchimp allows you to decide how many people receive the A/B test before sending the e-mail to the rest of your list .

List Management and Segmentation

changeless Contact wins here based on both still of function and available features. For one thing, it provides more options for uploading contacts than Mailchimp does .
Mailchimp besides often confuses users by differentiating groups and segments .
According to Mailchimp, groups are “ a solicitation of contacts, categorized by their interests or preferences. ” Segments are the tilt resulting from “ the military action of filter and dividing alike contacts. ”
not sure how those are different ? You ’ re not alone. constant touch makes it simpler to break your list into segments quickly .

Landing Pages

Landing pages are standalone pages that your contacts land on when they click on one of your campaigns. They can be highly targeted to match the audience of a specific e-mail .
Both Constant Contact and Mailchimp offer customizable, easy-to-build landing pages with ecommerce capabilities. Mailchimp has a rebuff boundary ascribable to offering customs domains for your pages .

Ease of Use

Both Mailchimp and Constant Contact are intuitive and friendly to beginners and advanced users alike .
User reviews on G2 and Capterra give Mailchimp a slenderly higher fink for ease of use, although both electronic mail platforms receive positivist marks on both websites.


constant Contact and Mailchimp both have hundreds of available integrations, which one wins will depend on your business needs and existing technical school batch .
For exercise, your ecommerce platform matters. Mailchimp integrates with WooCommerce and BigCommerce but not Shopify. Constant Contact integrates with all three .
We couldn ’ t begin to look at every consolidation for either platform, but we can introduce a few that might concern you. We ’ ll get down with Mailchimp integrations .

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  • WordPress: Add a Mailchimp registration form to any post or page and give visitors the chance to join your list wherever they’re on your website.
  • SimpleTexting: Send SMS marketing campaigns one-on-one texts to customers with SimpleTexting. Integrate your SMS and email lists.
  • Google Analytics: Understand how people move between your email campaigns and your website.
  • Zendesk: View which email campaigns a ticket requester has received and manage your Mailchimp email lists from within Zendesk.
  • Facebook: Publish Facebook ads, share your email campaigns on social, or turn your social posts into emails.
  • WooCommerce: Sync customers, orders, products, and promo codes to better engage with your customers.
  • Reportei: Combine your Mailchimp reports with analytics from Instagram, Facebook, Facebook Ads, Google Ads, LinkedIn, and more.
  • Eventbrite: Sync event attendees to a Mailchimp list.
  • Recurly: Manage recurring billing to your email list.

Mailchimp’s WooCommerce integration option.
constant Contact has capital integrations, excessively, including :

  • WordPress: Easily add contact forms to your WordPress site.
  • Eventbrite: Promote events, track responses, and manage registrations.
  • Shopify: Target Shopify customers with customized email messages.
  • Outlook: Upload contacts from your Outlook folders, lists, and groups.
  • Salesforce: Sync your contacts, leads, and accounts and send targeted campaigns based on Salesforce custom field mapping.
  • QuickBooks: Import QuickBooks customers into a Constant Contact list.
  • WooCommerce: Sync contacts, insert products into your emails, and send targeted emails based on store activity.
  • Vimeo: Create and add videos to emails and landing pages within Constant Contact.
  • DonorPerfect: Track and manage your fundraising.

Visit the Mailchimp and Constant Contact websites to browse the accomplished list of integrations for each .


Email deliverability refers to how many emails end up in users ’ inboxes .
We like to think they all make it to their intended recipient role, but several factors can hurt your deliverability .
many of them have more to do with you than your electronic mail selling platform, but the software you use can besides help your emails get to their destination .
As of March 2021, Constant Contact had a 91.5 % deliverability rate vs 86.9 % for Mailchimp. Both are better than the average deliverability rate of 83 % .

Fundraising for Nonprofits

ceaseless Contact has a alone feature for nonprofits that Mailchimp good can ’ metric ton beatnik. The platform allows you to collect and track on-line donations on a custom land page .
A screenshot of using Constant Contact fundraising for nonprofits.
The bring page is easy to put in concert with a drag-and-drop builder and allows you to set a fund-raise finish and suggested contribution sum .
real-time reporting lets you keep track of donations where you view performance statistics for your e-mail campaigns .

Analytics and Reporting

If you ’ re an electronic mail market novice, you might not want to be bombarded with a draw of stats .
The Constant Contact splashboard is easy for anyone to understand. It covers all basics, like electronic mail opens, click pace, and bounces. It besides integrates with Google Analytics for conversion trailing .
Mailchimp analytics are more extensive .
constant Contact has been catching up on some of Mailchimp ’ second unique report features, like radio link inflame maps and comparison to industry averages. But Mailchimp even lets you take a deeper dive into your statistics, particularly if you ’ re a premium exploiter .

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Constant Contact vs Mailchimp Customer Support

When patronize for marketing tools, it ’ mho easily to ignore the differences in customer support — until something goes wrong .
ceaseless Contact comes out on crown in this comparison, at least for paid users .
When you first gear sign up for Mailchimp, you ’ ll get access to email hold. however, if you ’ re a free design user, you ’ ll entirely have that option for 30 days. Paid users continue to have it 24/7 .
To get Mailchimp earphone support, you have to be on the most expensive agio design. Need blazing-fast, authentic, and amply secure hosting for your WordPress site ? Kinsta provides all of this and 24/7 first documentation from WordPress experts. Check out our plans On the other hand, Constant Contact offers customer service by telephone for all users .

Can You Transfer Contacts Between Mailchimp and Constant Contact?

You ’ ve learned all about the features that Mailchimp and Constant Contact offer. What if you think you made the wrong choice ?
fortunately, you can switch platforms without losing your subscriber number .

Transferring Contacts From Mailchimp to Constant Contact

To move your MailChimp lists to Constant Contact, you first base need to export them. And you ’ ll have to export each list individually .
In your MailChimp account, follow these steps :

  1. Go to the Audience tab.
  2. Click View Contacts.
  3. Click Export Contacts and export as CSV.

You can now unzip the file and upload it to Constant Contact .
If you need more advance features, like exporting your contacts by tag, Constant Contact has a cognition base article for you .

Transferring Contacts From Constant Contact to Mailchimp

Mailchimp warns that you remove any bounced emails from your changeless Contact list before downloading it .
After you ’ ve done that, follow these steps in constant contact :

  1. Click Contacts.
  2. Click Lists.
  3. Next to the list that you want to export, click Export.
  4. Select all the fields you want to include in your file on the pop-up.
  5. Click Export.

You now have a CSV file that you can upload to Mailchimp. You can besides download multiple lists .

Which Is Better: Constant Contact or Mailchimp?

There ’ s no improper solution to this question. Mailchimp and Constant Contact are both sophisticated platforms that can advance the market strategy of most businesses .
Which one is better for you depends on your unique needs .
Mailchimp commands such a meaning market plowshare for a reason. More frequently than not, it ’ s an ideal solution for your occupation. That ’ sulfur particularly true if you :

  • Need a plan that’s free or inexpensive
  • Prioritize email analytics and split testing
  • Want to use remarketing as part of your email strategy

changeless Contact has advantages that would work better for some organizations. constant reach is the better choice if you :

  • Run a nonprofit that wants to fundraise
  • Use Shopify as your ecommerce platform
  • Prioritize high email deliverability

MailChimp and Constant Contact Alternatives

Mailchimp and Constant Contact are the most democratic e-mail marketing platforms, but they ’ re not the lone ones .
There are many Constant Contact and Mailchimp alternatives out there, each with its feature list and specialties. here are precisely a few you might want to check out. This list includes both free and paid e-mail software .


If you ’ re familiar with HubSpot, it ’ mho probably as a CRM platform or a suite of marketing solutions. Email is fair one of its many offerings. The significant advantage Hubspot electronic mail offers is its integration with the rest of your sales and selling tools .

Campaign Monitor

Campaign Monitor is a pay e-mail market platform with many of the same features as Mailchimp and Constant Contact. If you ’ re an ecommerce business, you may want to check out their ecommerce electronic mail market solution, CM Commerce .
CM Commerce integrates with platforms like Shopify, WooCommerce, and BigCommerce to use your existing customer data in electronic mail campaigns .


Mailjet ’ s free and basic plans have much less functionality than Mailchimp ’ s .
however, Mailjet makes the list of potential Constant Contact and Mailchimp alternatives due to the e-mail API that lets you build transactional emails into your web or mobile app. That means you can mechanically send emails in answer to some exploiter activity on your app .
A screenshot of Mailjet's homepage.


AWeber is an easy-to-use solution that has been about evening longer than Mailchimp. It ’ s a reliable solution, but it ’ s entirely free if you have fewer than 500 subscribers .
The pay design is relatively cheap and entirely has one tier, so you won ’ metric ton miss out on promote features because you ’ re on a basic plan .


Klaviyo is a multi-channel market chopine with electronic mail, SMS, and social media ad .
It offers native integrations with Shopify, WooCommerce, BigCommerce, and Magento .
Klaviyo has a single-tiered pay plan, which in most cases will be more expensive than Mailchimp or Constant Contact .


AcyMailing is a beginner-friendly WordPress and Joomla ! newsletter plugin that helps you manage e-mail communication. Its free plan has no limitations on the number of users, sent emails, and integrations .
There are besides paid plans if you want more promote features .
Mailchimp or Constant Contact ? 👀 The two electronic mail market giants are going head to headway in this scout 📧Click to Tweet


The best electronic mail commercialize platform for your web site depends on your needs .
Mailchimp is a solid overall solution with gain features but is still easy to use. Plus, it ’ sulfur less expensive. But some factors might make changeless Contact the achiever for your business.

nowadays that you ’ re fix to choose the best electronic mail market platform for you, it ’ sulfur prison term to send some emails that convert. Get our top tips for electronic mail best market practices here.
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