What is a Cloud Contact Center? How It Works & Top Benefits
What is a Cloud Contact Center? How It Works & Top Benefits

What is a Cloud Contact Center? How It Works & Top Benefits

Cloud-based contact centers help businesses manage the customer experience across phone, e-mail, text, and social media. It offers advanced functionality that goes beyond inbound and outbound calls .
As organizations add more patronize channels, a defile contact center solution helps them stay on top of every customer request and optimize agent productiveness .
Choosing the best contact center field software can be catchy. So we ’ ve curated a guidebook that covers the differences between call centers and contact centers, how they work, and noteworthy features. last, we ’ ll wind with advice to help you select the best liaison concentrate .

Introduction to contact centers

For decades, call center software entirely used the telephone to resolve customer concerns. While this is distillery the primary customer date method acting, extra channels have emerged as a mainstay of the customer experience.

Since about 2012, social media has become a noteworthy consumer choice for customer care. nowadays, the digital channel is a universal joint instinct to criticize a product or military service publicly. These fiery social media posts hurt brands and can escalate if they go unaddressed .
As social customer care evolved into a public digest forum, call centers needed a quick solution to respond to customer concerns. however, not everyone wants to dial in or wait on cargo area. Organizations once boasting about agent performance were being thrashed in the headlines for customer journeys gone askew .
For this reason, the omnichannel, cloud-based contact center was born .
Contact center agents use powerful tools to address customer concerns and answer via earphone, e-mail, text, social media, and video. Of particular note, these solutions provide official branded touchpoints securely via social media APIs. As a leave, these cloud liaison center platforms elevate customer satisfaction careless of where the customer needs serve .

Contact center definition

many companies operate a contact center as a business whole to handle customer requests across multiple channels such as the phone, electronic mail, tickets, and old world chat. This functional group may work from one or more locations, including working from home or office .
such departments use contact center software to manage inbound and outbound customer communications. nowadays ’ s contact center solutions include :

  • Omnichannel capabilities across phone, email, SMS, and video.
  • Data integrations with CRM, helpdesk, and marketing software.
  • Analytics and reports on cases, calls, quality management, and self-service.
  • Customer interaction tools for agents and supervisors to reduce call volume using workflow automation.

How does a cloud contact center work?

A cloud liaison concentrate provides inbound and outbound voice, text, social media and video recording communications over a high-speed internet connection. Contact center field providers handle all the technical frame-up, equipment, and maintenance of the servers .
Unlike an on-premises PBX, there international relations and security network ’ t any telecommunication hardware to purchase, install, and keep. rather, telephone calls are established using Voice over Internet Protocol ( VoIP ) technology .
once you connect the cloud contact kernel software to your early channels like social media or e-mail, it does all the oeuvre. Each interaction is tied to an bill and assigned to the right agentive role to avoid conflicts. then, a contact center synchronize data with your CRM software in the background, so everyone is on the lapp page .
Since a touch center works entirely over the internet, it means you equitable need to provide workstations, headsets, and an internet connection for your team. then, when agents log on, they can receive calls, emails, or chat messages. As a result, your mark interacts with customers systematically across respective contact methods .

Cloud call center and contact center differences

The most significant eminence between call centers and contact centers is how agents interact with customers .
Cloud-based call centers handle a heavy book of inbound and outbound earphone calls. Agents talk with customers over the call in real time. Since it ’ south in the cloud, it ’ s scalable, and employees can work in the office, remotely, or a hybrid of both .
A cloud-based contact center manages inquiries across telephone, electronic mail, social media, text message, and video recording. In accession, documentation agents can view customer data and past interactions. As a result, customers can get corroborate regardless of where they seek it. Agents may reply via an on-line message or initiate an outbound call with a software-based dialer .
The character of a contact center has expanded from fielding customer service inquiries to driving customer success initiatives and equipping salesperson with multichannel tools to engage their leads .
Secure datum integrations and endless customizations make cloud contact centers the ideal solution for service and sales teams to hit their growth targets .
Related: Customer Success Process: How to Drive Revenue & Lower Churn

Comparison: Cloud contact center vs. call center PBX

Function Cloud contact center Call center PBX
Setup Time 1–4 weeks 6–12 weeks
Equipment Optional Mandatory
Scalability Features delivered on-demand Requires extensive hardware upgrades
Integrations Numerous API-based integrations Limited middleware integrations
Flexibility Employees can work in the office and remotely Employees must work within an office
Analytics Real-time customer journey analytics Limited to agent dispositions
(Assumption: 75 seats)
Approx. $100 per agent per month that grows with you. Approx. $75,000 upfront per agent, plus software licenses, trunks, and maintenance
Reliability Redundant upstream carriers monitored 24/7 Less susceptible to jitter over the internet

12 noteworthy benefits of a cloud-based contact center

There ’ s no avoiding this world : on-premises call centers are cursorily becoming outdated. here ’ randomness why .
On-prem reach centers require employees to be physically present, perform sustenance, and finding hardware is barely. on-site birdcall centers revolve around phone conversations, which don ’ triiodothyronine address the modern customer feel. For these reasons and more, cloud-based contact center solutions are the right approach for high-growth companies .
Gartner predicts that spending on contact center solutions will reach $ 15.2 billion in 2023. additionally, IDC reports that business cloud solutions continue to outpace ( 54 % ) on-site technology investments ( 46 % ) .
Cloud contact center spending versus on-premises forecast (IDC)
Cloud contact centers are entirely different. They offer accelerated apparatus, improved flexibility, and real-time analytics. In the end, this means lower operational costs, gains in customer experience, and faster time to market .
here are the top advantages cloud contact centers have over traditional call plaza deployments .

1) Lower setup and ongoing costs

Our comparison between VoIP and landlines shows that businesses stand to save up to 65 % when they switch from analogue. It ’ s not just the monthly price that matters .
Organizations that opt for a cloud-based contact center won ’ t need to budget for substantial estate of the realm, excess ability ( diesel generators ), multiple net carriers, security audits, and the staff to troubleshoot client software .
A late Microsoft report found that 82 % of businesses reported cost savings when they moved to the obscure. Why is that ? Without the hard costs of hardware or expansive IT work force, a cloud-hosted PBX system is more low-cost .
The best function ? The cost savings of a cloud-based system don ’ thyroxine blockage there. There are likely respective apps you pay for that can be replaced by cloud contact focus on software, excessively .

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2) Built for remote work

With many companies nowadays working from home and the office, cloud touch centers provide the ultimate flexibility. Everyone stays connected no count the placement. Supervisors and call center directors can keep up with the team wherever they work .
Cloud-based touch centers are engineered to work across a diverseness of devices and operating systems. They besides provide real-time report to provide greater transparency into productivity and customer experience .
When people work remotely, throughout security is essential for customer and employee privacy. Cloud call center solutions are audited routinely to avoid unwanted data breaches .
Employers and employees largely satisfied working remotely. (PwC)

3) Rapid installation and setup

The setup window is much shorter with cloud contact centers. While there ’ s typically no hardware involved, you can customize anything in a matter of minutes, not months. Onboarding employees is moment, and you won ’ t need to meddle with endless IT support requests .
Besides handling inbound and outbound calls, contact centers can start associating customer interactions from past emails and CRM connections .
And when your supervisors need to pull stats on calls, cases, customer surveys, and employee performance, they can do it in minutes. Cloud-based contact center solutions are explicitly made for sales and serve teams rather than cobbled together. Celebrate ! That means no need for SQL queries, concluding access, or four-inch dense admin manuals .
Scale your patronize team the right way.
Check out Nextiva Contact Center today !
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4) Superior performance

When you add more employees and handle more customer inquiries, cloud-based systems are pretty bouncy. It ’ s because they use virtualization engineering to spin up more server resources immediately. No matter how many calls, cases, or employee interactions you have, you ’ ra covered .
Cloud touch center leaders have invested in their network to ensure utmost redundancy. Since customer interactions travel through the internet, providers use multiple network backbones to provide noticeable gains in uptime and responsiveness .
If your internet service goes down, you can deploy messaging to customers and route entrance calls to agent ‘s cell phones as a backing .
With on-site physical earphone systems, you have finite resources. And when you need to upgrade, you must take it offline. To maintain them, you need a full-time staff dedicated to server upgrades, backups, and planning around your schedule .

5) Improved agent productivity

With the right toolset, employees can provide an excellent customer know. Let ’ s catch specific for a moment .
The uncomfortable truth is that many companies use respective — make that, dozens of — inner and external tools cobbled together to address disconnected workflows. This inefficiency saps productivity .
Ask any customer service agentive role, and they ’ ll surely mention their sluggish tools. Cloud contact centers like Nextiva put agents in the driver ’ s buttocks with an optimize dashboard tuned for each type of customer inquiry. It can save hours of context switching and lets your team anticipate customer needs .
Another victory here is the click-to-call functionality that minimizes misdials and places outbound calls faster .
But that ’ s not all. Cloud contact center platforms leverage artificial intelligence to resolve customer concerns before they even reach the agent. At a minimum, they can intelligently direct incoming calls to self-service to improve the customer experience .
Example of cloud contact center software from Nextiva.

6) Plenty of room for growth

Cloud-based call centers let you add as many users, calls, or cases as you want. so there international relations and security network ’ deoxythymidine monophosphate any extra wire, complicated configuration, or pesky IT requests to submit. The best function here is that you can start minor and grow when you ’ re ready .
With on-prem voice solutions, you need to go big on sidereal day one. And you ’ ll want to upgrade when you hire, add modern locations, and support more customers.

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You have a couple of options to consider for each user. We suggest you stick with a VoIP phone frame-up for the most comfort and familiarity. differently, employees can use their browser or a VoIP app to playing field inbound calls and tickets. Don ’ deoxythymidine monophosphate forget that you can offer employees both hardware and software options !

7) Enterprise-grade reliability and uptime

traditional telephone systems are more susceptible to localized outages than cloud-based ones. coarse risks include hard upwind, construct hazards, and even regional network outages. They ’ rhenium no fun for anyone. For some firms, their network sits atop call networks, so when they ’ re down, you ’ re down .
Nextiva cloud data center locations.
Cloud earphone systems adopt a different tact. They are built for dependability from the ground improving. Cloud communication providers like Nextiva monitor the network 24/7 to ensure everything runs smoothly. It ’ sulfur no small feat. many offer an enterprise service horizontal surface agreement ( SLA ) upon request .
Related: Is VoIP Reliable? Nine Facts To Know Before You Switch

8) Industry compliance with hardened security

ceremonious wisdom suggests that moving your communications in the cloud opens you up to more attacks, but that ’ s not the case in rehearse. With shout encoding ( TLS and SRTP ), permissions management, and extensive logs, you can neutralize electric potential threats .
only a handful of swarm contact centers undergo audits to ensure they meet the rigorous standards to process credit card payments, discus private health information, and handle sensible personal data. Accreditations to look for admit PCI-DSS, HIPAA with business associate degree agreements, and SOC 2. And if you do business in California, look for CCPA conformity arsenic well .
On-prem solutions require you to perform regular, costly audited account. But more importantly, it places confidential customer and employee data at hazard. In particular, security updates depend on IT staff to deploy regularly .
Cloud reach centers provide you with the assurance you need to work safely and securely .

9) Vibrant integration ecosystem

Most companies use essential systems that they can ’ triiodothyronine let go of. Contact centers use approved third-party integrations to bridge the digital separate between critical business applications .
In Salesforce ’ s State of the Connected Customer survey, they uncovered some intrigue trends around consumer sentiment. Almost two-thirds of consumers have to repeat themselves to different representatives. similarly, 54 % felt that sales, service, and marketing teams don ’ metric ton partake information .
Cloud data integrations by Nextiva
Integrations extend and multiply necessity functionality on the front-end for agents and supervisors ; it besides syncs data continuously in the background for system admins .
here ’ s a scenario of where these integrations can help .
Let ’ s say you ’ re helping person away over Twitter. You can identify which account belongs to “ @ TotallyRadPerson ” if they received help before. The CRM integration pulls up purchases, calls, ticket history, surveys, and potential upsell opportunities. At a glance, you ’ ll see that the customer prefers you call their cell phone rather of their work telephone .

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10) Tracks real-time analytics

One of the underestimate advantages of cloud contact centers is the ease of measuring every stage of your customer feel. This strength comes in two forms : real-time dashboards and customs reports .
For agents and supervisors, they can see at a glance how they ’ ra build up. It besides helps with scheduling and work force optimization, thus people aren ’ thymine excessively stressed or careless with their time .
Call center managers and directors can use the diachronic data to forecast trends, satisfaction scores, and analyze cross-sections of customer data .
A coarse complaint among contact center staff is when they track stats using two sets of numbers. This breeds distrust and finger-pointing. Since cloud-based reach centers keep everyone on the like page, you can instill faith and achieve growth .
on-site liaison centers can provide these data points, but it ’ ll take solve. You ’ ll need to export the sensitive data and assemble versatile charts and graph in Excel. not impossible, but complicated, yes .
For more twist on-prem call plaza reports, you ’ ll probable need a data analyst understanding with SQL who can compile ad hoc reports and remind them to pull them for you regularly. That ’ s not very effective, is it ?

11) Ease of management

Adjusting the settings in a mottle liaison focus on is easier for both experienced IT staff and business professionals. Don ’ thymine overlook this advantage .
When you want to make a immediate change or modify permissions for users, you can carry out those changes immediately. This freedom lets you sincerely manage the arrangement, not the system managing you. ( We ’ ve all been there. )
Administrators can manage every set from a dependable network portal site. It ’ south accessible from anywhere on any connection, in case you need to make changes in the middle of the night .
Since a contact concentrate touches more than telephone calls, admins can adjust incoming cases, post-interaction surveys, agent views, and more. This tractability comes in handy as companies grow and add new services or product offerings .

12) Delivers a better customer experience

The goal of a contact plaza is to solve problems for your customers. You want to make it easy for them to get in touch. Lasting customer relationships require seamless customer experiences .
traditional customer subscribe tools struggle in multichannel environments. For exemplar, on-line ticket tools are designed for on-line interactions, but what happens when they pick up the phone ? Or reply to an regulate confirmation electronic mail ? Or react to a promotional text message ?
Consider the communication channels your customers prefer. For exemplar, Microsoft ’ s Global State of Customer Service report cites that almost half of customers use up to five different communication channels to resolve their issues. therefore, offering an omnichannel routing approach is key to keeping your customers happy .
Take to affection that cloud contact center tools reduce the load on the customer and equip agents with the means to solve their issues .
As you perfect your contact center experience, you can add more outbound channels to serve customers proactively .

Tips for choosing the best cloud contact center provider

Getting acquainted with the best contact center software takes time because you have to hop on product demonstration, compare requirements and capabilities, and settle on price .
thus, here are recommendations to keep in mind as you scope out cloud contact center software .
Uptime: Proven performance and dependability are overriding in the contact kernel diligence. Look beyond a overhaul tied agreement ( SLA ) to see its condition updates are posted publicly .
Analytics: Solving customer concerns is just the begin. Measuring resolution rates across contact channels, accounts, teams, and individuals are essential to growth. see that this datum is accessible and intuitive for most users .
Supervisor Dashboards: In the world of distant work, ensure that team supervisors can track the real-time performance of their teams, intervene if person needs assistant, and maneuver around easily. With enhanced work force management features, they can plan out agent schedules and anticipate customer cases .
Smart IVR: This type of synergistic voice reaction ( IVR ) arrangement responds differently based on caller ID, score status, and when there ’ s a acknowledge consequence. Look for a liaison center solution that adapts to evolving business needs and customer experiences. And when the Automatic Call Distributor ( ACD ) directs calls to the right agent, they can see the keypresses from the IVR .
UCaaS Integration: Managing two communication systems can be a animal for about any administration. Check into a cloud contact center ’ sulfur Unified Communications partnerships for seamless integration across the enterprise. Moving your communications to the defile ensures you have increased business continuity. ( Psst ! Five9 has partnered with Nextiva for this deep integration. )
Related: Snag Our Checklist To Move Your PBX to the Cloud
serve customers across any channel, effortlessly.
See Nextiva Contact Center in legal action nowadays .
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Scale your sales and support organization with Nextiva

Based on customer reviews, Gartner Peer Insights named Nextiva the Customers’ Choice for Midsize Enterprise and North America. Thousands of companies rely on Nextiva for scalable communication solutions to grow their businesses .
here are three reasons why Nextiva stands out from the perch :

  • Excellent network reliability: Nextiva offers eight data centers across the United States that have reliably connected billions of calls every year.
  • Amazing Service: Every account benefits from our award-winning customer service, with 24/7 support, monitoring, and hands-on guidance whenever you want it. Our onboarding takes care of everything so you can focus on serving customers.
  • Ease of use: Take the guesswork out of meeting your growing needs with powerful tools for your team. Not only are they easy to use, but they’re also easy to set up as well!

here ’ s the penetrate trace. A contact center solution is ideal for those facing a rising tide of customer and sales requests. however, the benefits of moving your contact center to the overcast far exceed those of an on-site solution .
You can ’ metric ton go incorrectly with a cloud call center — it offers matchless scalability. And when you ’ re ready to move to an omnichannel contact center, we ’ rhenium ready .
There ’ s a reason why companies in industries like healthcare, logistics, and finance trust Nextiva. It ’ sulfur reliable and enables them to grow faster .

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Chris Reaburn enterprise marketing leader at the intersection of commercialize and customer experience ( CX ). I lead marketing departments and enterprises through game-changing, industry-altering transformations with CX as the key differentiator .

source : https://aricantisp.com
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