.com Disclosures: How to Make Effective Disclosures in Digital Advertising
Whether advertise in photographic print, on radio or television receiver, or on the Internet, it ’ south important to disclose the details of the deal up presence. This issue offers hardheaded tips on how to make effective disclosures online .
Advertising and Marketing on the Internet: Rules of the Road
Reading: Online Advertising and Marketing
advertise on the Internet ? The rules that apply to other forms of ad put on to online market, besides. These standards protect businesses and consumers – and help maintain the credibility of the Internet as an advertising medium .
Business Guide to the FTC’s Mail, Internet, or Telephone Order Merchandise Rule
Do you sell products by mail, by call, or online ? This publication discusses what the FTC ‘s Mail Order Rule covers, offers how-to complaisance advice, answers common questions, explains where to go for more information – and includes a copy of the Rule .
CAN-SPAM Act: A Compliance Guide for Business
Do you use email in your business ? The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out hood penalties for violations .
Consumer Review Fairness Act: What Businesses Need to Know
The Consumer Review Fairness Act protects consumers ’ ability to share their honest opinions about a occupation ’ sulfur products, services, or behave in any forum – and that includes sociable media. The FTC has tips to help your company comply with the jurisprudence .
Electronic Commerce: Selling Internationally A Guide for Businesses
By selling your goods on-line, you can potentially reach customers in every nation of the world. But this can pose challenges if you ’ ve never shipped oversea. These guidelines answer questions about taxes, duties, customs laws, and more .
Featuring Online Customer Reviews: A Guide for Platforms
People who rely on on-line reviews of companies, products, and services should be getting an accurate picture of what other consumers think. If you operate a web site or platform that features reviews, have processes in place to ensure those reviews truly reflect the feedback received from genuine customers.
Marketing Your Mobile App: Get It Right from the Start
Attention app developers ! basic truth-in-advertising and privacy principles apply to your intersection. It ’ second crucial to give the straight fib about what your app can do and be transparent about your privacy practices. This start-from-scratch publication from the FTC reminds you to consider your choices from the drug user ‘s position .
Native Advertising: A Guide for Businesses
Marketers and publishers are using advanced methods to create, format, and deliver digital advertise. One form is “ native advertise, ” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other fabric that surrounds it on-line. But as native advertise evolves, are consumers able to differentiate ad from other contentedness ?
Online Charitable Giving Portals
Online charitable giving portals must ensure that their efforts to provide more giving options do not unwittingly create donor confusion or violate ad law principles. here ’ s some steering on how to do that .
Scams and Your Small Business: A Guide for Business
This article is part of the FTC ’ s efforts to help belittled business owners avoid scam. It explains park scams that target little businesses and non-profit organizations, describes scammers ’ tactics, and provides steps people can take to protect their company from scam. Copies can be ordered for release at ftc.gov/bulkorder .
Selling on the Internet: Prompt Delivery Rules
If you ’ rhenium sell goods or services on-line, it pays to know the grind rules for making promises about shipments, notifying consumers about unexpected delays, and refunding consumers ‘ money .
Soliciting and Paying for Online Reviews: A Guide for Marketers
Read more: Buying a DVD Player For Laptop
Consumers rely on on-line reviews in deciding what to buy. But some businesses abuse that believe by writing or procuring fake reviews or by paying purportedly mugwump websites for good rankings. Is your company taking steps to avoid that kind of magic trick and handling ?
The FTC’s Endorsement Guides: What People Are Asking
Answers to questions people are asking about the FTC ’ s Endorsement Guides, including data about disclosing material connections between advertisers and endorsers. The booklet besides addresses how those established consumer protection principles apply in social media and influencer selling .