The challenge is how to calculate the real value of a particular world name. We see reports all the prison term about some company paying $ 200,000 for a world name that ’ second highly relevant to their business, but how was that count reached ? And what makes that large initial investment deserving it when the world ’ s renewal costs will be $ 15/year ?
ultimately, a knowledge domain is worth any a buyer is willing to pay for it. Domain name appraisal is an artwork form unto itself, with a myriad of contributing factors including length, language, trends and demographics. There ’ sulfur no individual method of arriving at the perfect ask monetary value, and it takes a batch of trial and erroneousness to get good at it .
here ’ s a look at some of the most try on and dependable techniques for calculating the prize of knowledge domain names in your portfolio.
Research Recent Domain Sales
The best way to get started in the world of knowledge domain mention sales is to become familiar with it. Take a look at recent sales and see what types of domains are being purchased and for what total .
DNJournal regularly updates this domain sales report to show how much domain names have recently sold for at different premium sphere services. Keep your world in mind and see how it compares to the listed sales. Pay close attention to length, exchangeable keywords, and other related factors to narrow down a crop that your domain would likely fit within .
An significant eminence here is that only a small number of domain sales get reported, so this is by no means a comprehensive list of knowledge domain value. however, there are distillery a lot of domains to look at that will help you better understand how much respective types of knowledge domain names have successfully been sold for .
Use Appraisal Services to Calculate Domain Value
A knowledge domain appraisal service will allow you to enter your knowledge domain name and see what they suggest your request price should be. For example, a search on EstiBot for sportsdoctor.com shows the follow :
Appraisals like these are determined automatically based on SEO-related factors like keywords, the number of searches, Alexa rank, monthly searches and cost per click. Though these are important, there are besides many important factors to consider that can not be calculated by algorithm .
This won ’ thymine be the end of your travel, but it can be another useful dance step in arriving at an estimate prize of your world. Since estimates can vary from servicing to avail, get estimates from several different sources. Some early ones to check out are WebsiteOutlook and URL Appraisal .
Signs You Have A Sellable Domain Name
After doing your research and close examining all of the holocene domain sales, the future step of valuing a domain is to take a good count at yours and decide whether there are people who will actually want to buy it .
Good Top-Level Domain
Though we offer over 400 big TLDs ( domain extensions ) to end your domain appoint with, most people have their hearts set on .COM. It ’ s surely possible to sell a knowledge domain name with an alternative TLD, but you ’ ll get a much higher sum if it ’ s a .COM. In many cases, a regional TLD like .CA or .UK can ask for high figures, but it will be harder to attain because the pond of electric potential buyers will be significantly smaller .
short circuit domains are unmanageable to find, so the short it is, the higher your world worth may be .
Passes the Radio Test
Domain names were invented to make it easier for people to entree websites, so it ’ sulfur important that your knowledge domain is easily apprehensible. Does the domain sound good ? Will people know how to spell it after hearing it ? Is it slowly to remember ? Any confusion that your domain causes will negatively impact how much others are volition to shell out .
If you want high figures for your knowledge domain, then it needs to be spelled by rights. No one is going to have their sights set on sportsdawkter.com. The lapp can be said about using 4 rather of four, u alternatively of you or other spell variations. That ’ s not to say that you can ’ thymine sell alternate spellings at all, fair that the sphere rate will be much, much lower .
In-demand keywords will increase the value of knowledge domain names. There has to be a libra hera, though ; more keywords does not equal more money. People won ’ metric ton want hockeybasketballsoccerdoctor.com american samoa much as sportsdoctor.com .
here ’ s how to gauge the pastime in your knowledge domain ’ mho keywords using free tools from Google .
Google Trends will help determine whether pastime in your keyword is rising or declining, equally well as compare how it stacks up against exchangeable keywords .
first, enter your keyword and look at the results .
In this case, our keyword has remained relatively the same over the last 12 years, so charging a premium that capitalizes on a rising tendency is not an choice .
To gauge popularity, enter your research term a good as a few comparative terms to see how yours measures up. This comparison will give you a well sense of how democratic your name is .
here we can see that although “ sports doctor ” is significantly lower in popularity than “ sports medicine, ” it is besides more democratic than a more specialize condition like “ sports physiotherapist. ” Determining the right related keywords will help you understand how your term fits within its niche and how much of a premium your domain can earn consequently .
Google AdWords Keyword Planner
Using Google AdWords ‘ Keyword Planner cock will show you how democratic your keywords are and how much advertisers are paying for that traffic .
Create an AdWords account if you don ’ t have one already and head over to the Keywords Planner section .
You ’ ll then see your keywords along with a few other key pieces of information .
The main things to take a front at are average monthly Searches, Competition and Suggested Bid ( cost-per-click ). A highly sought sphere name will have a bunch of monthly searches, senior high school competition, and an expensive suggested wish. If people are already paying a lot to attract dealings with the keywords that are in your domain, then it ’ s likely that they will pay a bunch to acquire your domain name ampere well .
Using our sportsdoctor.com example, contest may be belittled, but there is a adequate suggested bid and a fair count of monthly searches for the term. These figures indicate that many people are searching for this term and advertisers are devoting a significant budget towards attracting this traffic, so the sphere value will be significant .
A bounty domain name needs to sound great. You can have highly-sought keywords in your knowledge domain, but if it looks awkward, then you ’ ll have a harder clock finding a buyer. New companies have evening been known to name themselves based on available sphere names rather than paying whatever cost required getting their first base choice .
In this sense, you don ’ thyroxine need only to worry about having high-level keywords. In fact, you can even have a knowledge domain that is a made up news. If it sounds bang-up and it would be well suited to a sealed industry, commercial enterprise or idea, then a domain with big brandability can impact domain value arsenic well .
Has Been Around for a While
An older knowledge domain name has had more time to be index and ranked by Google, making it better for SEO than a recently-registered domain. Plus, you are likely more impound to a knowledge domain you ’ ve had for football team years than one that you ’ ve had for eleven days. Both of these can be helpful as leverage during negotiations .
Already Generates Traffic
A domain that presently gets dealings is incredibly useful in up price when valuing a world name. You will be losing whatever tax income your web site generates from ads, signups or early forms of monetization, and then parting with your domain will need to be more beneficial than whatever you will be losing .
additionally, preexistent traffic will help the fresh knowledge domain owner with discoverability. Since people are already visiting the domain, there is clear value in acquiring a domain name that has an audience bundled with it .
Think Art, Not Science When Calculating Domain Value
If you ’ ra looking for a predetermine convention to calculate precisely what your domain is worth then, unfortunately, you ’ re out of luck. Domain appraisal services can churn out a count based on a building complex set of criteria, but there ’ s a lot more to domain names than algorithm and search rankings. A domain exists in the wide context of the on-line and offline worlds, and all of their complexities and nuances will play a function in how much interest there will be in your domain.
To figure out domain value, you ultimately need to understand who your electric potential buyers are. What industry are they in ? Is a web site important for their occupation ? How relevant is your world ? A domain is entirely american samoa valuable as person is volition to pay for it, so knowing what related domains are priced at, how seek after your knowledge domain is, and how much to reasonably expect a buyer to pay will help you arrive at the right count .
Find Valuable Domains at Hover.com
With over 400 TLDs and years of feel, Hover is the perfect topographic point to find your adjacent high-value domain appoint. Our massive tilt of options means we ’ re more likely to have one that will be valuable to you or whoever you sell it to. And thanks to lend features like no-cost WHOIS privacy, low-cost and flexible electronic mail options, and seamless integration with numerous services, domains registered through Hover have added value. Visit Hover.com to get started .