Top 5 Benefits of Email Marketing for Small Businesses
Top 5 Benefits of Email Marketing for Small Businesses

Top 5 Benefits of Email Marketing for Small Businesses

10 minute read time

Top 5 Benefits of Email Marketing for Small Businesses

Campaign Monitor – Sep 9, 2019

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article first published October 2018, updated September 2019
regardless of the size of the business, the way that marketing dollars are allocated is very significant. This is particularly true for small businesses that have smaller budgets and unique needs.

Every penny spent on selling must be worth it, and small businesses particularly need to ensure they ’ re seeing a count of benefits all at once. unfortunately, most little businesses don ’ t have the budget or luxury to run respective coincident campaigns that cover all types of mediums. Return on investment is key .
Email marketing is an effective way to ensure that minor businesses can reach out to their customers, grow their customer free-base, and build their reputation.
Best of all, managing an e-mail campaign is easier than most people imagine .
Read on to discover the peak benefits of e-mail market for small businesses vitamin a well as why electronic mail market is the proper way to reach your goals .

Taking small business marketing to the next level

Email market is used by some of the largest businesses in the world. however, email marketing international relations and security network ’ t fair for big brands with big budgets .
In fact, electronic mail marketing is one of the best market methods available for small businesses with stern budget considerations .
ready to make the most of your little clientele marketing budget ? here are the top benefits of e-mail market for little businesses .

1. Build strong customer relationships.

Your customers like to know that you ’ re thinking about them. They want to be made mindful of the latest that ’ s happening in your business. Why wouldn ’ thymine you keep them up to date, if that ’ s what they want ?
obviously, it ’ s about impossible to reach out to all of your customers by telephone. not to mention that would be a identical time-consuming task. Sending mailouts is dearly-won and wasteful .
Email is the best way to reach out with an update for your customers quickly .
The latest product launching, your future big event, and any news program about your business are all great topics for regular newsletters. If a customer has opted in to receive emails from you, then you shouldn ’ deoxythymidine monophosphate be shy about actually sending out emails and making contact with them .
inactive not convinced electronic mail market is one of the best ways to reach your customers ?
Consider that most people check their earphone to see their electronic mail updates before they even get out of bed. What if your business could be one of the inaugural things person thinks about tomorrow before they ’ ve rolled out of bed ?
Email market can deliver that .
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2. Develop your own unique brand.

Think about some of the most recognizable brands in the global. Some brand names have become thus well known that they ’ re synonymous with the diligence they operate in .
Kleenex is a great exemplar of this. What if your modest business could have a distinctly identifiable brand like that ?
Email selling is a great way to develop your trade name because it gives you a address line to the e-mail inboxes of your customers or potential customers. unconstipated updates give you a great opportunity to create a singular voice, style, and prototype for your subscribers .
What do you want your stigmatize to be ? Create a post scout and follow it with each and every e-mail you send. not only is each e-mail an opportunity to connect with your subscribers, but it ’ second besides an opportunity to far cement your singular brand identity in their minds .

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3. Become an expert with expert content.

As a small clientele owner, you ’ re likely seen as a local or regional adept when it comes to your area of clientele. One direction to far cement this identity in the minds of consumers is to continue positioning yourself as an adept through the use of content .
Email market doesn ’ metric ton have to just be about delivering coupons and sale information. In addition to emails designed to drive dealings to your business, you can use e-mail market to deliver unique content that your subscribers will enjoy reading—or determine .
Videos are a bang-up way to establish your brand as a idea leader in the industry. Just take a expect at our model below :

When you use blogs or videos as a part of your electronic mail political campaign, you ’ re adding measure to each and every electronic mail you send .
not entirely does this build your reputation as an adept, but it besides builds the repute of your business communications. People will be excited to receive emails from you because they know you deliver quality subject regularly .
If you already offer expert content through a web log or YouTube channel, then you may want to consider offering exclusive, email-only content in order to convince people to subscribe to your electronic mail list.

Your subject is one of your most valuable market tools, and you can use it to build other areas of your market scheme. If people love what you do, then they ’ ll sign up to see more big contented. Best of all, that contented gets delivered immediately to them .
spark email welcome spark email welcome

4. Email marketing is efficient with your time and budget.

Within a small commercial enterprise, there are prison term and budget constraints, and, in most cases, there ’ s simply no way around this. While buying an ad to play during the Super Bowl would be courteous, it ’ s not an choice for most small business commercialize budgets .
even targeted calculate mail campaigns that hand over flyers to the mailboxes of people near you can be dearly-won. between design, printing, and mailing costs, you could spend respective dollars per fly rescue. Send out flyers to a thousand people and, on the spur of the moment, you have a identical expensive campaign on your hands, with no promise of results .
The prison term involved with shooting television commercials or recording radio ads can besides eat into your bottom agate line. Every consequence you ’ re not focusing on your clientele is lost gross or, at the very least, a lost opportunity to connect with people on a personal charge .
One of the biggest benefits of e-mail market for little businesses is the efficient consumption of time and budget .
Designing a professional electronic mail marketing campaign international relations and security network ’ deoxythymidine monophosphate complicated or time-consuming. Sending emails to a bombastic number of subscribers is besides identical cost-efficient. You get target access to the electronic mail inboxes of likely customers, without having to pay the costs of direct mail .
dollar for dollar, e-mail market is one of the most cost-efficient forms of marketing available to your business .

5. Build credibility as a business.

One of the biggest hurdles a small business has to overcome is building credibility. Why should person give their business to you when your name international relations and security network ’ thymine angstrom recognizable as the big box storehouse down the road ?
The reason people trust adult names largely boils down to market. They ’ re familiar with these names, so they allow these brands more confidence .
By using electronic mail market, you ’ re able to build credibility by staying in contact with your customers and keeping them up to date about your occupation .
The more they learn about your business, and the more they hear about your commercial enterprise, the more they ’ ll trust your business .

Go above and beyond with a marketing strategy.

aside from small business e-mail selling, you have dateless tactics and technology at your fingertips in order to develop a full-bodied and impactful scheme to convert prospects into firm customers .
between buzzwords like account-based-marketing and artificial news, where do you start ? What ’ sulfur going to help increase your bottom line without breaking the budget ? Consider these questions before moving on to your scheme :

  • Who’s your target audience? What are the marketing segments?
  • What are your competitors doing?
  • What does your lead pipeline look like?
  • How does your product/service provide value?
  • What are your KPIs?
  • What is your budget?
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once you have those questions nailed, you can move on to discovering the other little business market strategies that ’ ll drive the most results to match your determined goals .
The following are two ways you can drive more traffic to your business and get the most out of your commercialize dollars when combined with small business e-mail marketing .

Social media

Did you know that 69.6 % of small businesses use Facebook as a way to build a brand presence and attract prospective leads ? In fact, social media is one of the best ways to connect with fans and build your digital footprint. Depending on your hearing, Facebook is far from your only choice—although there are placid 2.27 billion active visitors. Consider using :

  • Instagram: heavily focused on imagery and continues to grow. More popular among women between the ages of 13-29.
  • Twitter: great for brands to display stellar customer service. Men and women in their 20s use this platform equally.
  • LinkedIn: Largest professional social platform with 590 million users—most popular among those with a higher education degree.

You besides have the opportunity to marketplace on sites like Pinterest and Snapchat.
While sociable media can seem daunting, the right scheme can help you expand your consultation and further your brand awareness through organic posts, Live video recording, paid ad opportunities, and more .
The keystone takeout with social media is to be authentic and stay dependable to your brand. With the electric potential huge consultation you can reach, it ’ sulfur authoritative to focus on content quality to attract leads .
Urban Outfitters uses Instagram user-generation content for email campaign. Urban Outfitters uses Instagram user-generation content for email campaign.
Source: Really Good Emails

Content development

While it ’ s slowly to get swing into digital tactics, 70 % of customers would actually quite memorize about a sword through an article than any kind of remarketing ad .
Content growth will help establish your brand identity, build yourself as a think drawing card, create a trustworthy kinship with customers and prospects, generate more web site traffic, and evening convert more sales. Why ? content helps self-nurture your hearing during every stage of the customer travel, providing solutions to their questions at the right clock time and place .
however, there are about 100 different ways you can utilize content in your commercialize strategy. A few successful implementations could include :

  • Long-form blogs
  • Video marketing
  • Podcast segments
  • Infographics
  • GIFs
  • Print material

Help Scout uses video in email campaign to educate subscribers on new feature.
Source: Really Good Emails
If you ’ re overwhelmed, read over the initial objectives you created to help form the right kind of content that ’ ll resonate with your hearing. If you develop capacity with a customer-first brain, you ’ re more likely to personalize your messaging to fit your audience ’ south needs, which will lead to greater returns in the future .

Wrap up

There are countless benefits of electronic mail market for belittled businesses. chiefly, it all boils depressed to the fact that e-mail market is incredibly cost-efficient, while still being able to deliver exceeding results. You can grow your business, build a brand, and set yourself up as an expert without breaking your selling budget in one fell swoop.

Best of all, creating a arresting and effective e-mail market political campaign international relations and security network ’ t a time-consuming enterprise .
No matter your level of feel, you can create professional e-mail commercialize campaigns promptly, and that means less time spent worrying about marketing details and more time spent working on your commercial enterprise to ensure it ’ s successful .
Are you ready to kickstart your small business email marketing strategy? Get started with Campaign Monitor for free.

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