With the Facebook algorithm, videos get promoted more often. This is a big deal because native business reach on Facebook has been declining for years, and Facebook has been trying to boost its user growth by promoting video content. Compared to photos, Facebook videos earn up to 1.5x more engagement, and Buffer says that the difference is up to 135%. But how do you get your audience to watch your Facebook videos? Here are three tips for creating an effective video ad:
Create A Video Ad That Attracts Your Target Audience’s Attention
When you’re ready to create a Facebook video ad, here are several tips to help you get started. Facebook’s algorithms are designed to maximize the reach of your video while also ensuring that you’re getting the lowest possible cost per view. The goal is to draw your target audience’s attention to your ad by answering a real problem they’re experiencing.
Make your video eye-catching by adding images and relevant call to action buttons. These buttons should be relevant to your message, target audience, and goal. Adding a call to action button is especially effective when it’s related to the previous point. Remember that 65% of people only watch the first 3 seconds of a video. Therefore, your message must be clear in the first few seconds, and should not leave your viewers confused.
Try creating a video with real customers using your product or service. Include testimonials, videos from happy customers, and even influencers. Videos that do not contain sound may not seem authentic and are inappropriate for certain niches. However, people scroll through social media while on the go, and you need to be sure to deliver a message that will be understood by your target audience.
If you’re a small company, use a personalized approach by targeting your ad to specific audiences. For example, if your target audience lives in Paris, you can target them by making your video about furniture and the people in Paris. Make sure you select “Video views” as your marketing objective. Make sure you also include a CTA and ask viewers to share it on Facebook.
Create A Video Ad That Works As an Explainer
How to create a video ad that works like the explainers you see on Facebook? Traditionally, explainer videos highlight the features of a product. In recent years, however, explainer videos are being used on other platforms. In these cases, it is important to be creative and to use multiple video styles. Here are some tips to create an effective explainer video:
Remember that Facebook video ads need to be 125 characters or less and should have 20% text on the thumbnail. The content must be short and simple, and it must hook viewers’ attention early. It’s important to use strong imagery to make the video compelling and elicit a conversion. Good scriptwriting is crucial to the success of your video. It must be clear what your video teaches and why you’re telling it.
The first goal of creating brand awareness is to spread information about your products and services. In order to do this, it’s important to get as many views and shares as possible. Social media is the perfect place to do this. Make your explainer videos entertaining and informative, and your audience will be compelled to share them with their friends. This will boost brand awareness and lead to sales.
The length of your video is also important. In general, a 90-second video holds the attention of the viewer as well as a 30-second video. A good rule of thumb for Facebook video ads is to keep the length under 15 seconds. You want to get to the point quickly and effectively. Facebook users don’t have the time for long introductions, so your video should be short and to the point. One good example of an explainer video is the Try The World video ad.
Create a Video Ad That Nudges Your Audience to Take Action
When creating a video ad, keep in mind that you only have 60 seconds to capture your audience’s attention. That means that some of them might leave the ad before the end. Therefore, you need to frontload the most important information and make your offer work naturally. Don’t segregate your discount from the other features of your video.
When making a video ad, keep in mind that desktop users are more likely to watch it than mobile. Therefore, make sure that the video you create is relevant to this type of computer. Also, make sure to address a real problem for your target audience. Facebook video advertising is one of the top social networks for video content. If your video nudges your audience to take action, it will likely be shared, which is great for your sales efforts.
The thumbnail is a critical component of your Facebook video ad. Without it, viewers will simply scroll past it. If you want to increase conversions, you must include a call-to-action button. You can place it anywhere within the video and even on the subtitles. However, if you aren’t sure about where to place it, you can always A/B test it to see which CTA works best.
A good way to hook a cold audience is to offer them something that sounds less threatening to them. Social media users tend to have short attention spans, so your video ad only has a few seconds to grab them. The best way to do this is to provide something useful and entertaining to them that doesn’t require them to make a commitment. Video views can be great for warming up a cold audience.
Create a Video Ad That Uses Retargeting Ads
When creating your Facebook ad, remember that you only have about 2.7 seconds to catch the attention of the viewer. Using a reversed video and a catchy introduction are great ways to grab attention and encourage viewers to stay longer. Keep in mind that most Facebook video viewers do not have sound or captions. This means that your video must be designed with these factors in mind.
One of the key components of creating an effective ad is targeting your audience with retargeting ads. Facebook users are likely to scroll through their feeds for 3-5 seconds before deciding whether or not to engage with your ad. As such, creating a video ad that focuses on engagement will help you reach a higher-quality audience. You can create custom audiences based on engagement rate by including viewers who have spent a certain amount of time watching your video.
Once you’ve created a custom audience, you can start targeting specific groups of Facebook users with retargeting ads. Facebook records information on how people interact with content, including how long they spend watching a video. You can use this data to create lists of people who have shown interest in your product or service. By targeting the right demographics, you can refine the reach of your ad.
One of the most common reasons brands create retargeting ads on Facebook is to create funnels. In these campaigns, you may start with brand awareness videos, which introduce your audience to your brand and hope they’ll make a purchase. Later, you can create retargeting video ads based on lead generation or conversion. A great video ad tells a story about your brand and offers a compelling way to engage your audience.
Create a Video Ad That Uses Dynamic Creative
If you are looking for a quick and easy way to create a video ad for Facebook, dynamic creative is the best option. Dynamic creative can be used to test headlines, descriptions, images, call to action, and video. You can also use it to test different selling and persuasion tactics. You can use up to 30 creative assets at one time. However, you need to make sure that you know your target audience.
Facebook is allowing you to test ad creatives based on their unique algorithm. If you are looking for an ad with different creatives, you can use this feature to test various combinations and determine which ones work best. You can also use dynamic creatives for A/B experiments. You can use dynamic creatives in existing campaigns or create new ones to test different variations. Just be sure to make sure that you have the appropriate permissions to use dynamic creative.
For video ads, Facebook offers two basic formats – a single image a carousel based on product catalog information, or a single image. These templates have varying levels of information and options for different creatives, but you can choose from either one. Facebook automatically adjusts the playback speed when a video doesn’t have sound. Besides, it automatically swaps primary text with the headline. Similarly, the Optimize Text Per Person feature allows you to swap different pieces of text in a video.
With dynamic creative, you can choose from thousands of ad variations and combine them to produce the most effective combination. While this may not be appropriate for every industry, dynamic creative can increase campaign performance and efficiency. Just be sure to select more creative variants to improve your video ad’s performance. Dynamic creative allows you to use more creative themes, colors, and imagery than traditional video ads, and you should also use the most effective ones if you are testing a video ad on Facebook.