An Introduction to Google PPC (Pay-Per-Click Advertising)
An Introduction to Google PPC (Pay-Per-Click Advertising)

An Introduction to Google PPC (Pay-Per-Click Advertising)

What Is Google PPC?

PPC is short for pay-per-click ad, a system that enables you to advertise on Google, getting your message out to a huge audience of people searching for products, services, or information that you can provide .
Google PPC is used by millions of websites and businesses all over the populace : It ’ s a powerful, cost-efficient way to raise brand awareness and drive qualified traffic to your site, boosting sales and other conversions .
so how precisely does PPC ad with Google work ? Learn the basics in this promptly primer .

Why Use Google PPC?

sometimes people ask, “ Why would I pay to appear on Google when I can get my locate to show up for detached ? ” The answer is, it ’ s not as easily to drive “ free dealings ” as you think.

Google ’ sulfur algorithms are designed to merely reward the highest-quality sites with constituent rankings, and it can take a batch of time, campaign and cost to achieve organic rankings on the keywords you want to rank for. It ’ randomness worth the attempt, but don ’ t you want to be attracting traffic and driving sales in the meanwhile ?
Going the PPC path is often faster, and in addition, gives you more control over the appearance of your listing in the search results. For exercise, if you ’ rhenium sell shuttlecock houses, you ’ ll have a real number advantage over the competition that is only using SEO if you ’ re besides using PPC. Take a expression at these results :
google ppc advertising

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person looking for birdhouses is going to be naturally attracted to the PPC ads on the right side of the screen, because those ads contain images and other alluring, pertinent data like price, shipping information, and star ratings .
This is why PPC is sol herculean for commercial searches. When people are ready to buy, they want all the commercial data that a PPC ad can provide. Plus, clicking on those PPC ads will take them directly to a landing page where they can make that leverage .
Google PPC works because when you make the sale, your occupation drives a net income over and above the monetary value of the ad. It ’ s a win-win .

Getting Started with Google PPC

AdWords is Google ’ s PPC ad platform and chief source of tax income. typically, PPC advertisers use AdWords to bid on the keywords they want to trigger their sponsor ads. Google chooses which ads to be displayed and each ad ’ mho position based on factors including the ad ’ s Quality Score ( a measure of the relevance of the ad, primarily determined by click-through rate ) and the advertiser ’ mho bid, or how much they ’ re uncoerced to pay for each ad suction stop. This whole arrangement functions very similarly to an auction .
Search engine marketing ad auction
then how do you enter the auction yourself ? You ’ ll need to create a list of keywords that you want to bid on, based on their relevance to your business ’ s offerings. This is achieved by doing PPC keyword research, or using keyword tools to discover what terms people search for when they ’ re looking for products or services like yours.

Read more: What Is PPC? Learn the Basics of Pay-Per-Click Marketing

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once you have a keyword list, the adjacent footstep is to organize your keywords into ad groups and campaigns, then write relevant PPC ads that will entice Google users to click. Well-organized PPC campaigns are key to your achiever :
Last guide to AdWords account structure you'll ever need optimal AdWords account structure diagram
Remember, a gamey click-through rate improves your quality Score, which raises your ad rankings and lowers your advertise costs, so it ’ south worth your while to spend time writing strong ad imitate .
Test your ad creative to find out what your hearing responds to most : Features vs. benefits ? plus emotions or negative emotions ? What ’ s your alone value proposal ?
For more help getting started with Google advertise, check out PPC University, a exempt resources to help you learn the basics of PPC .

Getting Better Results from PPC with WordStream

WordStream Advisor is a PPC management platform that helps you get the most from your on-line ad campaigns in equally little as 20 minutes per workweek .
preferably than replace AdWords, WordStream works with your Google AdWords PPC report, making chic, customize recommendations so you can optimize your campaigns in equally short time as possible. You ’ ll have friendly reminders and tips when it ’ south time to :

  • Pause an underperforming keyword
  • Adjust your PPC bids
  • Test new PPC ads
  • Improve your click-through rate
  • Add new negative keywords
  • Optimize your ads and landing pages for mobile and more

WordStream Advisor is besides cross-platform, so you can manage your campaigns in Bing and Facebook under one roof.

To learn more about WordStream Advisor and what it can do for your PPC political campaign, sign up for a free test .

wordstream free trial

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