The Top 6 Real Estate Lead Generation Companies for 2022
The Top 6 Real Estate Lead Generation Companies for 2022

The Top 6 Real Estate Lead Generation Companies for 2022

real estate lead generation companies give agents, teams, and brokers a shortcut to the close mesa by doing all the star capture and organization work for you—so you can focus your efforts on working with bona fide real estate of the realm leads who are motivated buyers and sellers. Since choosing a actual estate of the realm jumper cable generation ship’s company can be bully, we ’ ve done a thick honkytonk into the top six veridical estate of the realm lead coevals companies and reviewed them side-by-side so you can make the best option for your business. Let us help you determine where to spend your paid lead generation dollars most efficaciously in 2022.

Best Real Estate Lead Generation Companies for 2022

Company Prices Starting At Best For
Market Leader (Best Overall) $139 /month, plus $25+ or per lead (varies by market) A guaranteed number of leads each month
BoldLeads $399 / month, plus $250 minimum ad spend Exclusive, unique leads you won’t have to share with other real estate agents
REDX $40 /month Real estate agents who are great at phone or direct mail prospecting
Real Geeks $299 / month Leads you can easily share with your team or brokerage and track the progress of
Zillow $250 / month A high volume of mostly buyer leads
SmartZip $400 – $500 per month, depending on market Predictive analytics-generated leads focusing on sellers likely to list within a year

The Close Recommendation: Market Leader

Based on all the tip gen systems we ’ ve reviewed in this steer, if we had $ 1,000 a calendar month to spend, we ’ d choose Market Leader. A guarantee number of leads every month paired with a amazingly full-bodied customer relationship management system ( CRM ) makes their product our top choice. visit Market Leader

Best Lead Generation Company for Guaranteed Leads: Market Leader

Prices starting at $ 139 / calendar month

grocery store Leader Pros market Leader Cons
  • Guaranteed number of leads every month
  • Missing some key analytics features
  • Great mobile app
  • Public-facing websites are a little dated
  • Easily scalable for teams and offices
  • Leads tend to be higher funnel than other providers

How Market Leader Generates Real Estate Leads

market Leader price starts at $ 139 per month, plus $ 25 or more per head, depending on your market. To generate real number estate leads, Market Leader takes the ad agency approach ( similar to BoldLeads ), placing targeted ads in places your prospects are already spending their time ( Facebook, Google, and so on ). These ads direct prospects to Market Leader ’ s landing page ( for seller leads ) or a personally branded, IDX search-enabled site ( for buyer leads ). once a lead gives their data, it ’ s mechanically populated in the Market Leader customer kinship management ( CRM ) organization ( or wherever you ’ d like it to go ), and then you take over with nourish and conversion. [ Related resource : moderate nourish : Tips & Scripts to Avoid Overtasking ]Market Leader: Is it right for you? Unlike any other provider on our list, Unlike any other provider on our list, Market Leader guarantees a certain number of leads every calendar month. once you ’ ve got enough data to be able to accurately predict your conversion rates, Market Leader uniquely allows realtors to forecast their recurrence on paid tip genesis investment, making them a compelling choice. Get Started With Market Leader

Best Lead Generation Company for Exclusive Leads: BoldLeads

Prices starting at $ 399 / month

BoldLeads Pros BoldLeads Cons
  • Exclusive leads
  • No low-cost options
  • Fully functional CRM included
  • Limited control over the ads run on your behalf
  • 40+ landing page templates available
  • BoldLeads territories are no longer exclusive to a single agent

How BoldLeads Generates Real Estate Leads

BoldLeads price starts at $ 399 per calendar month, plus a $ 250 minimum ad spend. Like Market Leader, BoldLeads generates leads by creating and placing ads on platforms like Facebook and Google to draw prospects to customized landing pages. There, your leads are enticed to provide their contact information, and BAM—you have another contribute in the hopper. however, they differ from Market Leader by providing more bring page and lead magnet customization, american samoa well as providing specialize follow-up tools like their automated text concierge to help you better convert your leads to clients. Since BoldLeads ads are created specifically for you and your business, the leads you get are yours and yours alone, unlike other go gen companies that will create generic ads and then divvy up the leads among sign agents. [ Related resource : The Close Deep Dive BoldLeads Review ]BoldLeads: Is it right for you? Unlike Unlike Zillow Premier Agent, where prospects can choose between all the agents selling in a especial area, the BoldLeads media and moderate magnets are created lone for you. If you want a personalize, exclusive leash set, BoldLeads is a capital choice. Get Started With BoldLeads

Best Real Estate Lead Generation Company for Prospecting Leads: REDX

Prices starting at $ 40 / month

  • Affordable, a la carte pricing
  • Relies heavily on cold calling
  • Different types of leads are available
  • A time-intensive strategy
  • Dialer is available for phone prospecting
  • Little or no performance analytics

How REDX Generates Real Estate Leads

preferably than creating a system where you wait for leads to come to you ( like all the other providers on our list ), REDX flips the script with an outbound real estate of the realm contribute genesis system. REDX users choose from leash types like Expired Listings, FSBOs, and Preforeclosures ( just to name a few ), and REDX provides contact information for you to reach out and start veridical estate of the realm conversations. With a constantly update system, you ’ ve always got an up-to-date list of the leads in your area, and you decide how much time you want to spend reaching out, following up, and converting them to clients. [ Related resource : The Close Deep Dive REDX Review ]REDX: Is it right for you? Unlike inbound real estate lead generation companies, you can’t just wait for the REDX system to deliver phone calls to you from interested buyers and sellers—you have to pick up the phone and make it ring for them. Though you’ve got more work to do with Unlike inbound veridical estate lead generation companies, you can ’ t good delay for the REDX system to deliver call calls to you from interest buyers and sellers—you have to pick up the phone and make it ring for them. Though you ’ ve got more workplace to do with REDX, you ’ re besides completely in control of your own success. Motivated go-getters will do big with this tool. Get Started With REDX

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Best Lead Generation Company for Team-distributed Leads: Real Geeks

Prices starting at $ 299 / month

real Geeks Pros real Geeks Cons
  • Great for teams and brokerages
  • Websites could use a facelift
  • More control over the ads run on your behalf (if you want it)
  • Limited CRM functionality
  • Lead capture widgets for your personal website to extend your reach
  • Limited customization options for your lead magnets

How Real Geeks Generates Real Estate Leads

real Geeks follows the well-trodden path of BoldLeads and Market Leader on their initial tip generation approach : they strategically place your ads on sites like Google, Facebook, and Instagram that drive traffic to landing pages designed to convert your prospects into leads. however, real Geeks is different in that the landing pages that your prospects arrive at are ultra-personalized and customizable for you and your business. And once you actually capture leads, real Geeks gives you some pretty sophisticate tools to distribute them across your organization, making it a big choice for teams and brokerages. [ Related resource : The Close Deep Dive Real Geeks Review ]Real Geeks: Is it right for you? Solo agents will get a lot out of this platform, but they don’t have any standout features that teams of one will cheer for (other than the fact that they consistently produce high-quality leads). However, teams and brokers will love the endless lead assignment and progress monitoring options that make solo agents will get a bunch out of this platform, but they don ’ t have any standout features that teams of one will cheer for ( early than the fact that they systematically produce high-quality leads ). however, teams and brokers will love the endless leave assignment and progress monitor options that make real Geeks a fantastic option for anyone passing leads across an constitution. Get Started With Real Geeks

Best Lead Generation Company for Buyer Leads: Zillow Premier Agent

Prices starting at $ 250 / month

Zillow Premier Agent Pros Zillow Premier Agent Cons
  • Ads run on the largest real estate website in the world
  • Customer service track record is not strong
  • Proven track record of success
  • Almost entirely buyer leads
  • Zillow Live Connections connects you directly with leads over the phone
  • Leads aren’t exclusive

How Zillow Premier Agent Generates Real Estate Leads

Zillow harnesses its 229 million unique monthly visitors to put real estate agents immediately in front of active home shoppers in their market. Zillow sells display advertising for Premier Agents future to listings in specific ZIP codes, the price of which varies depending on the number of agents competing for outer space and the median betray price of a home in that market. Zillow leads are either transferred to the Zillow CRM or into whatever CRM you ’ re using ( they are excellently collaborative and can connect to equitable about any platform ). then, you take over with outreach, foster, and eventual conversion. price starts at $ 250 per month for most markets. Zillow ’ second go genesis set about is singular in that they rely merely on ads on their chopine, which is big because you know that buyer purpose on Zillow is high compared to places like Facebook and Google. On the early pass, Zillow ’ randomness system doesn ’ deoxythymidine monophosphate prevent leads from clicking on multiple agents, so your leads aren ’ t necessarily single to you. [ Related resource : The Close Deep Dive Zillow Premier Agent Review ]Zillow: Is it right for you? There is literally nobody in the consumer real estate market as big as There is literally cipher in the consumer real estate commercialize deoxyadenosine monophosphate big as Zillow —not by a long scene. If you ’ ra looking for buyer leads at volume, it ’ second hard to argue with Zillow. Get Started With Zillow Premier Agent

Best Lead Generation Company for Seller Leads: SmartZip

Prices starting at $ 400- $ 500 / month

SmartZip Pros SmartZip Cons
  • A focus on seller leads
  • No month-to-month payment option
  • Predictive analytics makes your marketing more targeted
  • Leads are likely to take longer to convert than the average
  • Customizable landing pages
  • No onboard CRM

How SmartZip Generates Real Estate Leads

SmartZip uses twist algorithm that take into explanation hundreds of demographic, geographic, and consumer behavior data points to predict which homeowners in a particular commercialize are the most likely to consider selling their home in the next 12 to 18 months. SmartZip then gathers contact information for these likely sellers and packages it for real estate professionals. Their predictive analytics approach is an outbound market scheme ( similar to REDX ’ mho ), since it ’ s up to you to make the calls, send the direct mail, and connect with the leads on your SmartZip tilt. This format makes SmartZip more labor-intensive than the inbound strategies of Market Leader, BoldLeads, Real Geeks, and Zillow. But, unlike REDX, SmartZip allows you to focus your market efforts ( and budget ) on merely the most probable sellers in your market, making the bang for your vaulting horse a lot bigger. Pricing depends on your marketplace, but starts at about $ 400 to $ 500 per calendar month. [ Related resource : The Close Deep Dive SmartZip Review ]SmartZip: Is it right for you? Predictive analytics technology is still relatively new in the real estate space, but the early results from predictive analytics technology is still relatively new in the real estate space, but the early results from SmartZip are very compelling. To succeed with this tool, you ’ ll need a prospect mentality. Remember, your leads from SmartZip seaport ’ thyroxine however raised their hand to say they ’ re interest in buying or betray, so you need to be prepared for longer raising times and more touches before converting them to leads. Get Started With SmartZip

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Real Estate Lead Generation Companies FAQs

Before diving into paid real estate of the realm precede generation, take a look at some of our readers ’ most frequently asked questions. If there ’ s something we haven ’ metric ton covered here, please leave your doubt in the comments section.

Do any real estate brokerages provide leads?

expand/collapse Yes, there are some brokerages that will provide you with leads, but that is a decision made on an office-by-office footing. Remember though, those leads aren ’ t free ( even if you don ’ deoxythymidine monophosphate pay anything upfront for them ). Offices that provide veridical estate leads for agents often require higher splits and caps, angstrom well as monthly desk fees. Check out our article about the Best real Estate Companies to Work For to learn more .

How do most real estate agents get leads?

From lots of different places. Most ( successful ) real estate of the realm agents diversify their lead generation so that their business doesn ’ thyroxine live or die by a individual source. Paid spark advance generation, referrals and reprise business, and organic social selling are some great examples of where real estate agents get leads. [ Read more : How to Create a Custom Real Estate Lead Generation Plan ( + Template ) ]

Is there a lead generation source with no upfront cost?

Yes, there are lead generation companies that offer the choice to pay only for the leads that conclude, but they aren ’ deoxythymidine monophosphate what we call traditional go gen options. These are more akin to referral companies, since the leads they offer normally cost a percentage of your commission alternatively of a flat tip. Zillow actually offers leads like this to restrict markets using their program called Zillow Flex, but early options include OpCity, Referral Exchange, and Agent Harvest .

Are paid lead generation companies worth it?

If you can get a high enough return on your investment, real estate star generation companies are absolutely worth it. Think about it : if person told you that you could earn $ 15,000 in deputation by writing a $ 5,000 check, you ’ vitamin d do it, correct ? Assuming the number of hours you ’ d need to work wouldn ’ t be worth more than $ 10,000, that would be a great central .

What’s a good price per real estate lead?

In most markets, the soap price a real estate agent should be comfortable spending per contribute is $ 200. I know, that seems senior high school, but do a fiddling genial mathematics with me, and I ’ ll show you it ’ mho not. Let ’ s say you get 10 leads a week from Market Leader, and one of them turns into a node. nowadays, let ’ s assume you ’ re converting 75 % of those clients into sales. This means that you ’ re closing three transactions every month as a consequence of 40 total leads. For 40 leads a month, you ’ re paying $ 8,000 ( 40 x $ 200 ), which seems like excessively a lot, until you remember that the distinctive home is selling for over $ 300,000. At a 3 % mission, those three sales are grossing you $ 27,000 in mission income, netting you $ 19,000 before splits and taxes. Of course, this price changes based on your conversion rates, based on the typical sale price of a base in your commercialize, and based on your typical commission, but for most realtors, $ 200 per lead is a big place to start .

A Note on Methodology

As a separate of this buyer ’ randomness lead, I reviewed dozens of pay real estate lead genesis companies and pinpointed the very best options for our readers based on each company ’ south scheme and access, price, serviceability, scalability, service, digest, and more. As lead generation companies continue to improve their processes and increase their efficiency, I ’ ll stay to update this guide and review newly and existing star gen companies to reflect the best available options for realtors .

Your Turn

Did we miss a real estate spark advance generation company you want more information on ? Comment below to suggest new additions to this tilt. × Want More Leads ? Download Our free Ebook Jam packed with 61 prove substantial estate lead generation ideas for this class. essential read for modern and know Realtors, this tilt comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country .1583256093 This electronic mail address is invalid. Email × Want flush more dislodge resources ?
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× Want More Leads ? Download Our detached Ebook Jam packed with 61 rise real estate tip generation ideas for this class, this eBook comes from coaches and circus tent producing agents from around the state. e-mail × Want even more free resources ? Tell us about you so we know what to send.

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