Mailchimp vs Constant Contact (May 2022): Which Email Marketing Service is Best for You?
Mailchimp vs Constant Contact (May 2022): Which Email Marketing Service is Best for You?

Mailchimp vs Constant Contact (May 2022): Which Email Marketing Service is Best for You?

Email market is still the most effective way to connect with your customers. social media and pay per chink advertise are both all-important parts of the equality, but they can often only go then far. After all, you ‘re not building a community of firm customers with advertisements on social media or Google .
Email commercialize is still the way to connect with and betroth customers, both new and old. So which email marketing tool is best for you? There are a draw of them out there, but we are going to focus on two of the most democratic : changeless Contact and Mailchimp .
Let ‘s pit Mailchimp five Constant Contact and see how it turns out .

Editor ‘s note : This post was primitively published on November 13, 2015 and has been wholly revamped and updated for accuracy and comprehensiveness.

Constant Contact and Mailchimp – A Quick Glance at Both

Mailchimp is the largest email marketing application out there, and for good reason. They have a great broadcast, and they besides offer a free membership. Within minutes of setting up my explanation I was happily plugging away at my beginning e-mail. The feature list is quite impressive, but the genuine rationality people go with Mailchimp is because of its modern, two-dimensional designs, both on the Mailchimp dashboard interface and with the electronic mail templates. Its analytics in particular are worth a spirit, and they have some decent fluid apps that help with designing and sending emails .
As for Constant Contact, it does n’t have american samoa many users as Mailchimp, but it ‘s distillery one of the most popular electronic mail solutions out there. I set up my account in minutes, and the unblock trial does n’t require a credit tease. It has a batch going for it and it does many things identical well, but the e-mail designs are n’t vitamin a sleek as Mailchimp. That said, it is still a viable choice for a phone number of reasons .
Mailchimp and Constant Contact are the go-to names for email marketing. They help businesses get in touch with prospects, marketplace products and re-engage past customers through electronic mail .
Both Mailchimp and Constant Contact are rich in features and functionality. however, they have different deliverability rates and pricing .
When choose tools for your business, you want to pick the best of the best. So how do you choose between the two e-mail commercialize giants ? Keep reading to find out .

Mailchimp vs Constant Contact: Overview

Let ’ s start by looking at some snippets of each electronic mail marketing solution .

Mailchimp at a Glance

mailchimp vs constant contact - Mailchimp homepage
Mailchimp ( read our Mailchimp review ) is a leading market automation solution. It helps businesses create, transport and analyze e-mail campaigns .
In summation, they offer a release membership for newly businesses and respective third-party integrations. The modern designs on both its dashboard and electronic mail templates are quite impressive .

Constant Contact at a Glance

mailchimp vs constant contact - Constant Contact homepage
Constant Contact ( read our Constant Contact review ) is evenly a potent e-mail marketing solution with multiple ways to upload contacts. Its market automation feature lets you send a serial of target emails you can personalize .
Even though it doesn’t have as many users as Mailchimp, it silent offers great features such as event registration to drive attendance to your conferences and events .
Try Constant Contact risk-free for 30 days

Mailchimp vs Constant Contact: Features

Are you wondering how they stack up ? We used six all-important e-mail market features to determine the best choice for each .
Let ’ s begin .


Email automation helps you create and send your emails to a whole list of recipients in one belong. It uses set triggers to determine the type of electronic mail sent .
For exemplify, it would be boring to manually design and send an electronic mail to every person when they sign up. With automation, you create the electronic mail once and it continues to send emails to people who meet the criteria you defined .
Mailchimp has great automation features that enable users to send personalize intersection recommendations and buy follow-ups. You will find triggers to set up if person clicks on a specific liaison, makes a purchase or abandons their cart .
On the other hand, Constant Contact lets you set up car responders and personalized emails. however, it has limited automation capabilities .


Mailchimp wins this round because it has more advanced automation features. That and the fact that it allows you to set up triggers for different on-line behavior. This lets you tailor emails according to the bodily process of your customers .


Mailchimp ensures that users distribute appropriate content. It uses Omnivore, an abuse-detecting engineering. This predicts unethical practices in e-mail campaigns before they are distributed. This contributes to the 96 to 99 percentage deliverability rate .
similarly, Constant Contact adheres to best practices and utilizes a spam assay tool. This predicts whether your electronic mail campaigns will experience any deliverability issues. Constant Contact has a deliverability rate of 98 percentage .

Mailchimp vs Constant Contact: Winner?

It ’ s a tie on this one because both platforms have high deliverability rates. Email deliverability besides depends on reputation, authentication, and content .

Registration forms

registration forms are a great manner to check on people ’ s sake in your offers on your web site. however, they can besides make your business to spam a server ’ randomness mailbox without proper address establishment. This will reflect ill on your occupation .
Since the registration shape can make or break your subscriber list, you have to ensure that you get it right .
Mailchimp provides many options from custom fields, drag, and flatten features. The lone caveat is that you have to follow the HEX tinge code. It has great opt-in messages that you can customize based on your preferences .
Constant Contact besides lets you change the background color and baptismal font. however, its fields merely offer the standard check boxes for first identify, company name and so on. It besides lets you create a QR code that links to your form .


Mailchimp takes this round because it offers more options for customization .

A/B testing

Email marketing lets you test different variations of your e-mail to find out what resonates best with your recipients. You can test the subject lines, electronic mail content, images, call to action, and send time .
Mailchimp provides three variations in its unblock design. This allows you to send emails to a small section to determine which variation worked best .
In contrast, Constant Contact doesn’t provide the same ability for automating tests. You will have to choose between sending one translation to your recipients or spend some hours setting up multiple versions of the same e-mail .

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Mailchimp vs Constant Contact: Winner?

Mailchimp wins again. Time is a valuable asset for your commercial enterprise. You will most likely not spend hours testing and distributing emails you don ’ thymine know will work .


When it comes to design, Constant Contact offers more templates. On the early hand, Mailchimp provides more customization making it easier to use. This besides gives users more flexibility with layout options and prototype placement .
Mailchimp besides has unlimited storage space for images whereas Constant Contact offers alone 2GB storage. In cattiness of this, constant Contact provides a drift of stock images to choose from where Mailchimp does not .

Mailchimp vs Constant Contact: Winner?

MailChimp takes the lead on this one too. constant Contact is a bit rigid on the layout options. Mailchimp offers more tractability when it comes to design .

Mailchimp vs Constant Contact: Reporting

The success of an electronic mail campaign depends on the insights it provides on what worked and what flopped. This provides an opportunity for growth and advantage on future campaigns .
Mailchimp provides reports to explain the click-through rate, open rate, bounce rate, and early metrics. This helps you measure the success of your emails through synergistic graph. For penetration on what elements attract subscribers, Mailchimp offers entree to the suction stop map overlie .
Constant Contact offers reports on the numeral of opens, clicks, forwards and more. It besides has an action check that logs updates, exports, and removals. however, it doesn ’ t offer a click map .

Mailchimp vs Constant Contact: Winner?

Mailchimp has more advanced features on reporting than changeless Contact. It provides industry averages and an e-mail snap map for users to see the best positions for placing links .

Mailchimp vs Constant Contact: Integrations

Your e-mail market efforts become more successful with integrations. But which integration tools actually make electronic mail market more effective ?
Ecommerce platforms help you use valuable customer data to segment the target audience to send relevant campaigns, send customer review requests, subscription reminders ampere well as birthday and anniversary admonisher messages .
second, CRM ( customer relationship management ) systems allow you to set up leave nourish emails, prey prospects by the buyer ’ second travel and mail upsell emails .
third, CMS ( contented management systems ) helps you to boost your subscriptions by creating brand awareness with amaze subject .
You can besides leverage the accounting and placard tools to collect unique customer data for your e-mail campaigns. For example, billing data provides sign up dates for sending subscription reminder emails to customers. You could besides use the placement information provided to send geo-targeted campaigns .
similarly, accounting information offers information about buying behavior to help you send special offers and rewards to loyal customers. You could besides send discounts and promotions to your budget customers .
last, you can use social media to extend your reach. This allows you to send targeted emails through different social media channels .
As you can see, it ’ s more than a numbers game. It ‘s more about what you get out of these integrations that in truth matters .
Mailchimp has over 700 integrations that include :

  • Shopify
  • WooCommerce
  • SalesForce
  • Facebook
  • Twitter
  • Instagram
  • Base CRM
  • WordPress
  • QuickBooks
  • Cazoomi

On the contrary, constant Contact has about 450 integrations that include :

  • Shopify
  • 3dCart
  • Zapier
  • DonorPerfect
  • Eventbrite
  • Facebook
  • SalesForce
  • QuickBooks
  • HootSuite
  • WordPress

Mailchimp vs Constant Contact: Winner?

Without a doubt, Mailchimp has more integrations but its search functionality is limited in alphabetic decree. This means that you have to already know what it is you ’ ra looking for .
On the other hand, Constant Contact uses categories for its search function by business indigence, industry or attribute to make the process easier even for beginners. This is why it takes the crown for this round .

Mailchimp vs Constant Contact: Ease of use

constant Contact has been created with simplicity in heed. It has a drag-and-drop drug user interface that makes it easy to use. Searching for the relevant integrations is a cinch. Design templates are intelligibly laid before you by functionality sparing you the learning curve. small businesses unfamiliar with how electronic mail marketing works and can ’ t afford to pay a couturier can pick it up fast .
similarly, Mailchimp is not that far behind. even though it uses color meagerly to strategically draw attention, its splashboard is clean and easy to understand. It besides has drag-and-drop tools to make creating emails, customization and adding images simple .

Mailchimp vs Constant Contact: Winner?

Both platforms are easy to use so its a tie on this part .

Mailchimp vs Constant Contact: Customer Support

full customer support creates a positive experience for buyers. This, in turn, provides value to customers, retains customers and promotes endorsements for your post .
Mailchimp offers a contact page for users to choose the topic of their issues. This takes you into related cognition base articles address the emergence. You can besides use the support prompts to contact the documentation team .
In contrast, Constant Contact offers electronic mail documentation, live new world chat, and phone back. You can besides use their cognition base as a item of reference or its avail center community. In accession, Constant Contact has online and in-person training events .

The Winner? Constant Contact

ceaseless Contact takes the moderate on this orotund for telephone support. Mailchimp doesn ’ t offer call accompaniment and this makes it heavily to address issues instantaneously. however, both platforms offer bouncy old world chat and e-mail back .

Mailchimp vs Constant Contact: Pricing

Mailchimp provides the plans below :

  • Free plan– takes up to 2000 subscribers and lets you send 12000 emails every month. It provides free reports, signup forms, templates, automation, guides, and a 30-day email only support.
  • Grow plan-starts at $10 each month and provides unlimited subscribers and emails. It also offers engagement reports, advanced segmentation, and email delivery tools.
  • Pro plan– starts at $199 each month with the unlimited subscriber and email options. In addition, it also comes with API access, comparative reports, advanced testing, and support for high- volume sending.mailchimp vs constant contact - Mailchimp Pricing

constant Contact offers the plans below :

  • Constant Contact Email plan– starts at $20 every month. This plan provides unlimited emails, 1GB file storage, reporting, and contact management.
  • Constant Contact Email plus plan– start at $45 every month. In addition to the features of the Email plan, it provides 2GB file storage, event marketing, email automation, coupons, online donations, polls, and surveys.

Constant Contact offers one calendar month free on each plan .
mailchimp vs constant contact - Constant Contact pricing

The Winner? Mailchimp

Mailchimp wins on pricing because it offers flexible payment options. Its free design comes in handy for businesses on a tight budget. ceaseless Contact is a adequate choice for larger enterprises or little businesses with complex needs .

Mailchimp vs Constant Contact: Pros and Cons

nowadays let ’ s look at the benefits each electronic mail market solution offers and the less desirable features that could be a conduct breaker for you .

Mailchimp pros

  • Its thorough reporting gives access to great comparative metrics including geo-tracking and the Google Analytics integration
  • Its free plan offers up to 12,000 emails for 2000 subscribers which is a generous offer
  • Mailchimp comes with advanced automation features to send purchase follow-ups as well as product recommendations that are personalized

Mailchimp cons

  • Its interface can feel clunky to high volume users
  • Mailchimp provides very limited customer support
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Constant Contact pros

  • Constant Contact offers a thorough customer support system for its services
  • Constant Contact has over 400 templates-one of the largest free templates libraries
  • It also sports useful native features such as the survey and coupon feature so you don’t have to rely on external integrations
  • It has strict affiliate link policies with a long list of blacklisted domains

Constant Contact cons

  • Constant Conntact has very limited automation, A/B testing and reporting capabilities that limit its performance

Constant Contact vs Mailchimp: Overall Winner

Mailchimp is the clear winner for its comfort of use, advanced features and customization. It even offers a free design and lower pay options when compared to Constant Contact .
It even takes a step further to give Constant Contact a total knock out with unlimited image hosting and reporting. however, if you prize call confirm and more comprehensive examination customer accompaniment, Constant Contact is the better option .
In the long run, choosing one e-mail marketing solution over the other depends on your particular business needs. This is because both Mailchimp and Constant Contact have their fair share of benefits and shortcomings .
Do you have any questions about this Mailchimp vs Constant Contact comparison ? Which email commercialize solution would you go for ? Share your thoughts in the comments section below .

Constant Contact and Mailchimp Alternatives to Consider

If you find that Mailchimp or Constant Contact aren’t doing it for you, below are some big alternatives to look into .
sendinblue new homepage
SendinBlue has improved its feature set to become a solid alternative to Mailchimp and Constant Contact. Some of its stand out features include transactional messages, SMS, IP plans, conatct management and a wealth of automatize messages .
It comes with a exempt plan that lets you send 300 emails per day to outright contacts. This is followed by the Lite design that costs $ 25 per calendar month and the highest plan goes for $ 66 per calendar month. furthermore, SendinBlue offers the enterprise plan for businesses with more specific needs .
👉 Check out our SendinBlue review for more data on what you get from each price option .
Try SendinBlue for unblock

  • It offers an SMS marketing tool
  • SendinBlue provides solid email automation and transactional email features


  • Setting up an account comes with some few quirks due to an outdated user interface
  • Compared to popular email marketing solutions, its integration options are limited

hubspot email marketing
HubSpot just launched a unblock version of their e-mail tool. This is fantastic news because you can immediately combine the ability of e-mail market with HubSpot ’ s herculean CRM so your emails are personalized for each recipient role .
The drag-and-drop editor program allows you to cursorily draft e-mail campaigns that both reflect your sword and feel professional. But tied if you aren ’ thyroxine besides keen on plan or if you ’ re running first gear on inspiration, you can easily get started with one of the many goal-based electronic mail templates available .
once you ’ ve crafted the arrant e-mail, you can insert personalization tokens that will auto-populate using any of the information you have stored in your CRM for each one of your recipients. Personalizing your emails gets you higher open and click-through rates .
The built-in A/B tests and analytics will allow you to measure and maximize the impact of your outreach .
Try HubSpot Email Marketing for release

  • Send up to 2,000 emails a month for free
  • Comes with a free CRM and many list segmentation options
  • Powerful personalization features
  • Drag and drop editor


  • A/B testing and automation are paid features

1 aweber homepage
AWeber is among the leading giants when it comes to email commercialize. It comes with most of the features you need, its deliverabilty rates are great and it takes into consideration the less technical school understanding users by making it easy to create enticing sign up forms without coding .
In summation, it comes with a wide range of messaging options ampere well as a ocular builder to eliminate the need for backend edit. When it comes to price, AWeber ’ s lowest design costs $ 19 per month while its highest design goes for $ 149 every calendar month. It besides includes a 30-day free test period to sample its feature offerings .
👉 Read more on its price options in out detail AWeber review .
Try Aweber risk-free for 30 days

  • Extensive reporting capabilities
  • Visual builder feature lets you edit changes without going to the backend interface


  • Lacks Google Analytics integration

constant contact alternative:klaviyo
Klaviyo is a knock-down yet slowly to use e-mail market solution. list cleavage is where it truly shines. Using Klaviyo, you ’ ll get default lists that separate engaged subscribers from those who entirely find your newsletters appealing. similarly, you can combine and exclude different segments for herculean target .
It besides comes with impressive drag-and-drop elements including sociable links, split columns and images. Another cool have is that the trip emails or flows can be designed based on real-time behavior from your on-line customers .
Klaviyo ’ s pricing system is based on the issue of your electronic mail contacts. Paid plans start at $ 25 per month for up to 500 contacts .
👉 To get a effect about this works, check out our Klaviyo inspection .
Try Klaviyo for free

  • Impressive list segmentation options
  • Easy visual builder
  • Strong marketing automation capabilities


  • Its complicated to get set up
  • Data migration is stressful

constant contact alternative: getresponse
GetResponse offers most of the important features you ’ five hundred ask in a master e-mail service provider. You can expect list segmantation, persona host, template editor program, sociable media market, automation, A/Btesting and Goggle Analytics integration .
Some extra features it brings include their land page editor program vitamin a well as video-based electronic mail market support. GetResponse besides offers a QR code generator and proprietary apps for io and Android mobile platforms .
Its lowest price plan is called Email and costs $15 per month. This is followed by the Pro design that goes for $ 49 per calendar month. Next is the Max design that costs $165 per month while the highest option is the Custom design and it goes for $1199 per month .
👉 Read more on its price plans in our in depth GetResponse review .
Try GetResponse risk-free for 30 days

  • Powerful list automation capabilities
  • It offers the landing page editor


  • Its templates need to be updated for a modern look

If you distillery do n’t think either joyride is right for you, then there are many early Mailchimp alternatives to consider besides .

Mailchimp vs Constant Contact: The Bottom Line

Either one of these services will allow you to mount a successful electronic mail marketing campaign. They both have the basic tools to help you get started, and they are both reasonably intuitive. Mailchimp ( check out our Mailchimp reappraisal ) is cheaper ( free ) for people barely starting out compared to Constant Contact ( check out our ceaseless Contact review ), which actually costs money, albeit identical little. Constant Contact has a capital customer documentation department, so you won ’ metric ton have to worry about getting stand by when you ’ re good starting out. Remember, both of them have free trials or plans, so there is nothing stopping you from testing out each one before you commit .
Give Mailchimp a try .
Give ConstantContact a try .
Mailchimp vanadium Constant Contact

Rating :


– recapitulation by

Belinda Kendi.

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