21 Best Email Marketing Software, Services & Platforms (2022)
21 Best Email Marketing Software, Services & Platforms (2022)

21 Best Email Marketing Software, Services & Platforms (2022)


Want to jump straight to my top picks? My favorite email marketing software is ActiveCampaign and Constant Contact.
Email marketing software gives you the highest recurrence on investment ( ROI ) among marketing channels – $ 38 for every $ 1 spend .
Plus, there are 1.5 billion active Gmail users – all of them could be likely customers .
How do you get started with choosing the right email marketing software?

The best e-mail market services, software, and platforms all have different price points and features .
Most of these tools are great – you just need to find the best match for you.
Whether you are sending cold emails or looking for Gmail add-ons and extensions to help send more emails, there ’ s a tool for you .
This guide will help you :

  • Pick the best email marketing software based on your needs
  • Save the most money on this business tool.

Listen while you read: After our veridical and honest screen, here ’ s a video with our circus tent 3 e-mail market platforms and a preview of their dashboards :

What is the Best Email Marketing Software?

To choose from the best e-mail marketing software, research price, dependability, technical support, template designs, still of use, deliverability, automation, integrations, and any extra features you need .
The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports.
And they should most importantly hit users ’ primary inboxes .
In the end, electronic mail market is about sending the right message to the right exploiter at the right time .
Here are my picks for the best email marketing software and services to try this year:

Best Email Marketing Software ($9/month)

activecampaign logo Adam’s Take
If you want to drive your customer have, then ActiveCampaign is the way to go. From e-mail list automation to a ace leash marking system, I thoroughly recommend ActiveCampaign for those good about their e-mail selling .

out of 10

Best For
overall Email selling
$ 9/mo- $ 258/mo
Annual Discount
Yes – Save 20 %
loose 14-Day trial
Try ActiveCampaign ActiveCampaign is # 1 on my tilt as it is the best overall e-mail marketing software due to its advance automation features and deliverability .
As the smartest tool on this list, machine learning plays a key role.
With Predictive Actions, ActiveCampaign answers tough questions about your customers to automatically take action for you and lead them down the sales funnel.
ActiveCampaign besides integrates with 850+ early apps like Facebook, Shopify, WordPress, and a whole lot more .
Automating your list segments is intuitive, and you can build list triggers and move users based on dynamic e-mail content, sales follow-ups, and more .
electronic mail workflows are robust and easy to manage .
All of this data syncs with their built-in CRM to provide sales teams with advanced lead scoring.
Their lead scoring system is flexible too. If you ’ re not familiar with spark advance seduce, it ’ s a room to award points to individual electronic mail subscribers based on the actions of your choose .
Then once they hit a point threshold, they either enter a new automation funnel or can be contacted by your sales team.
Here are the steps: 

  • First, you select your engagement metrics. These could be anything from an email open or click, all the way to a content download or consultation request.
  • Next, you add your lead scoring rules and points based on these conditions. These should be set based on the level of effort and propensity to convert.
  • Maybe an email open is worth two points, and a link click is worth five points. Or actions like non-opens or unsubscribes are worth negative points. Once a subscriber reaches a pre-determined point threshold, subscriber data flows to the Deals CRM where they enter a new stage of automation:

ActiveCampaign Lead Scoring Deals CRM Options
It ’ s a great system that large companies use to nurture e-mail leads in the most individualized way possible .
Another strong selling point is email deliverability, ranking higher than all other platforms on this tilt. Their electronic mail sends are the least probably to be marked as spam and have the best opportunity of hitting primary inboxes on Gmail and Outlook .

Key Features:

active campaign features

  • One-on-one training allows you to get the most out of ActiveCampaign, and their team is always available to answer any questions you have.
  • Free migration means that there’s no need to worry about losing any data or starting from scratch.
  • Beautiful email marketing allows you to create stunning newsletters and campaigns that will engage your customers and encourage them to buy
  • Set up a welcome series to introduce new subscribers to your brand, and message your customers to keep them updated on new products and sales.
  • Site Tracking helps you see how people are interacting with your website, so you can make changes to improve your conversion rate.

User Experience:

activecampaign user experience
once you sign up, a bit-by-bit automation builder allows you to promptly create your inaugural marketing campaign .
After that, the intuitive interface makes it easy to keep track of your progress and make changes as needed .
In addition, the ocular elements give you a clear overview of your progress and help you to focus on the most crucial tasks .
You can add triggers, set delays, and edit your campaign at any time .
activecampaign user experience
activecampaign pricing
price is based on the history features and the size of your electronic mail list .

  • Lite: $9/month
  • Plus: $49/month
  • Professional: $149/month
  • Enterprise: Custom Pricing

All plans come with a 14-day detached trial .

What I Like/Dislike About ActiveCampaign:


  • The interface is intuitive, making it easy to navigate for beginners.
  • The onboarding and support teams are excellent, providing helpful resources and guidance when needed.
  • Additionally, managing campaigns is a breeze with ActiveCampaign.


  • Reporting and integrations are sometimes challenging to understand and use.
  • The use of tags can be confusing and challenging to keep track of.

Product Updates:

  • Improved App Studio authentication log allows you to quickly and easily see who has accessed your account.
  • Create your custom objects. With no coding required, you can now create custom fields to store any needed data.
  • Add a signature personalization tag to personal emails to make them unique and stand out in the inbox.

overall, ActiveCampaign is the best tool if you ’ rhenium looking for the best e-mail market, CRM, and automation tool in one place .
Get started with ActiveCampaign.

Best Email Marketing Service for Small Business ($20/month)

Constant-contact logo Adam’s Take
I recommend constant Contact as the e-mail marketing software of choice for diverse humble businesses. ConstantContact provides all the digital market tools in one interface for electronic mail selling, growing your list, social media, and automation. These all provide an all-in-one solution for small businesses .

out of 10

Best For
small Businesses
$ 9.99/mo- $ 45/mo
Annual Discount
complimentary 60-Day test
Try Constant Contact ceaseless Contact has been in the e-mail market space since 1995, taking the name Constant Contact back in 2004 .
In 2015, they became a part of Endurance International Group, a powerhouse that other companies including Bluehost, HostGator, and Domain.com .
As stated on their web site, the company ’ s ultimate goal is to help little businesses navigate the promise, baron, and potential of the web .
They feature 100+ modern, mobile-optimized templates to engage and convert customers, real-time report and analytics, and bonus features like coupons, polls, and events .
One of their most unique features is event management and the ability to manage invitations, registrations, and tickets :
Constant Contact Event Registration Features
Email deliverability is above average and one of the highest among e-mail service providers at over 90 % .

Key Features:

constant contact features

  • Email Marketing: With Constant Contact, you can create beautiful email newsletters and campaigns to engage your customers and encourage them to buy.
  • List Growth: Constant Contact’s list growth tools make it easy to grow your email list to reach more customers.
  • Social Media Posting: With Constant Contact, you can post to social media platforms such as Facebook and Twitter to keep your customers updated on new products and sales.
  • Automation: Constant Contact’s automation features allow you to send welcome emails to new subscribers, follow up with customers who haven’t bought anything, and more.
  • A/B Testing: A/B testing allows you to test different versions of your email newsletter or campaign to see which one performs better.
  • Landing Pages: Constant Contact’s landing pages allow you to drive more traffic to your website and increase conversions.

User Experience:

constant contact user experience
Being a very ocular platform, you can use a WYSIWYG ( what you see is what you get ) editor program to well customize your electronic mail templates .
You can besides experiment with the many pre-built automation options to find the perfect meet for your business .
You can besides create your own bring web site easily, having a web log, landing pages, and email forms all in one place .
constant contact user experience
constant contact pricing
ceaseless Contact price is tiered based on the total of e-mail contacts in your list .
Their paid plans start at $ 20/month for up to 500 contacts .
Their drip campaigns are slowly to use and intuitive .
You can create simple sequences, but can’t combine conditions or use advanced filtering.

What I Like/Dislike About Constant Contact:


  • Specialized marketing messages make it easy to create targeted campaigns to engage your customers and encourage them to buy.
  • Additionally, the ease of creating lists is a huge time-saver.
  • I also appreciate that Constant Contact offers professionally-designed templates for those who want to create beautiful email newsletters but don’t have the time or design skills to do so themselves.


  • More options for reports would be helpful to help understand email marketing performance.
  • Sometimes, changes made to content don’t get saved which can be frustrating.
  • Support could be faster in responding to questions

Product Updates:

  • Reset your authentication factors without needing to contact support so you can quickly get back into your account if you lose your phone or 2-factor authentication device.
  • You can export from Canva directly to the Constant Contact image library to quickly and easily add images to your email newsletters and campaigns.

ultimately, if you ’ re looking for recess features like event management and besides want ace e-mail deliverability, Constant Contact is the option for you .
They are my # 2 option for electronic mail serve providers this class .
You can get started today and take 10% off your first 12 months with my link.

Best Email Marketing Software for Marketers (Free – $50/month)

HubSpot Logo Adam’s Take
Are you looking for a combination of marketing power that ’ sulfur easy to use ? In that event, my pick would be Hubspot, as it provides the right mix of both, allowing you to serve your customers with excellent experiences that will enable your clientele to scale. With versatile hubs for sales, selling and operations, you will find all the tools you need for your business .

out of 10

Best For
Email integration
$ 45/mo- $ 3200/mo
Annual Discount
Yes – Save 10 %
release 14-Day trial
Try HubSpot HubSpot is the most integrated market software on the market .
Using their electronic mail market software is one of the easiest ways to design, optimize, and send fantastic looking emails .
They provide a long ton of customs features and you can pick and plan and ascent whether you ’ re a small business or large enterprise .
When creating an e-mail, you either use one of their pre-made e-mail templates or start from boodle .
These templates allow you to add text, images, buttons, dividers, and all different kinds of assets and layouts.
I found their electronic mail editor the easiest to use on the commercialize. It ’ mho a lot faster and more user-friendly than other tools on this list :
once you ’ re happy with your electronic mail design, preview it based on different recipients, devices, or electronic mail clients like Gmail, Apple Mail, and Office 365 .
This cock is ace useful. Email subject lines, preview text, and the contented itself can look very different based on the end exploiter ’ south electronic mail customer .
These previews ensure your emails look great in any inbox.
Personalization is another potency with HubSpot. Like standard tools, you personalize message based on common unite tags like the recipient role ’ randomness first appoint .
HubSpot takes it a step further .
You can besides personalize content based on a exploiter ’ randomness device, list segment, and geographic localization .
Plus, you can A/B test your subject lines and content to make certain you maximize your e-mail open rates and click rates .
following, when you ’ re ready to hit send and publish your e-mail, you can use their Smart Send functionality. This feature of speech allows you to adjust your mail time to maximize engagement .
After sending your electronic mail, it ’ second time to view your metrics .
The HubSpot analytics dashboard gives you data on your opens and clicks, plus unique information on the amount of time spend viewing your email. 
Viewing whether subscribers Read, Skimmed, or Glanced at your electronic mail is one of the best report tools to observe how engage your electronic mail content is :
HubSpot Email Marketing Analytics Report
For model, you may see that subscribers are only glancing at your emails for a shortstop time .
This datum helps you know which types of e-mail message motivation to be improved .
systematically hitting users ’ inboxes is another benefit with HubSpot. They have a healthy  99% email deliverability rate.
These substantial numbers are due to proper domain validation settings with DKIM and SPF records, plus the ability to thoroughly preview and test emails.
The main reason that HubSpot is # 1 on my list is that their e-mail commercialize platform is just one aspect of their product .
The real benefits come with their Marketing Hub Starter Package .

Key Features:

hubspot features
This full selling platform includes e-mail market and everything else to align your commercialize and sales efforts :

  • Create beautiful emails without designers or IT using HubSpot’s drag-and-drop email builder.
  • Boost email engagement with HubSpot’s built-in tools for A/B testing, email automation, and segmentation.
  • Schedule emails in advance to send them at the perfect time for your audience.
  • Protect the data of your customers by using HubSpot’s GDPR-compliant forms and opt-ins.

HubSpot is my # 3 pick for the best electronic mail marketing software for one simple reason : It absolutely aligns your inbound and outbound market in the most effective room possible .

User Experience:

hubspot user experience
With solutions that integrate all of your market tools into one place, HubSpot provides a very streamline know .
The ocular interface lets you easily see your progress and results for each crusade .
You can besides create customs reports to get flush more insight into your market performance .
In addition, you can analyze the health of your market campaigns with built-in analytics tools .
There are besides help features right field there on the chopine so you can get answers to your questions cursorily .
hubspot user experience
hubspot pricing
I recommend you get started for free, then upgrade to their Marketing Hub Starter Package for $45/month.

What I Like/Dislike About HubSpot:


  • Workflow: You can easily automate your email marketing processes with HubSpot’s workflow tool. This is a huge time-saver and allows you to focus on other aspects of your business.
  • List building functionality: With HubSpot, you can quickly and easily build lists of subscribers. This is a great way to grow your email list and reach more customers.
  • Support people are great: The support team at HubSpot is very responsive and helpful. They are always willing to answer any questions you may have and help you troubleshoot any issues you may be having.


  • Not always obvious how to accomplish tasks leading to a bit more of a learning curve
  • Onboarding training can be more direct and concise

Product Updates:

  • Custom feedback surveys: You can now create custom feedback surveys to collect data from your customers. This is a great way to gather insights about your products or services and improve your customer experience.
  • HubSpot’s payments feature: You can now use HubSpot’s payments feature to accept payments and donations directly through your website. This is a great way to increase conversions and revenue.
  • 50+ new HubSpot-built data sync integrations: HubSpot has added 50+ new data sync integrations, so you can easily connect your account with other software platforms. This is a great way to streamline your workflows and save time.

Best Email Marketing Service with Automation on a Budget ($25/month)

sendinblue logo Adam’s Take
Whether you want to speak to your clients over electronic mail, SMS, or old world chat, Sendinblue allows you to communicate in the best way potential. If you ’ re concern in getting in touch with your list using multiple methods, I suggest you check out Sendinblue .

out of 10

Best For
Email Automation
$ 0/mo- $ 65/mo
Annual Discount
Sign Up Free
Try Sendinbluesendinblue homepage
Sendinblue is an easy to use electronic mail marketing service with a free design that allows inexhaustible contacts, and 300 e-mail newsletter sends per day .
If you’re serious about growing your list, you can use their Lite plan which starts at $20/month and allows up to 40,000 sends per month and no daily sending limit.
Their exempt platform is all built on ease of use .
Its chasteness allows you to easily create clean-looking templates, automated welcome emails, and web site opt-in forms .
They besides offer bouncy chat and CRM in their free plan, which includes one automation work flow for up to 2,000 contacts .
Sendinblue besides uses machine learn and AI to send emails at the best clock of the day to maximize engagement .
You can besides view real-time statistics with necessary reports that provide metrics like capable rates, click-through rates, deliverability, and heat maps .
One of their best features is their e-mail automation workflows .
These allow you to set triggers and put your subscribers through custom workflows based on actions they take on your web site and in the funnel :
Sendinblue Marketing Automation Workflow
These automated triggers create actions like sending emails and SMS messages, segmenting your contacts into separate lists, and updating their information in your database .

Key Features:

sendinblue features

  • SMS Marketing means that you can now send text messages to your contacts in addition to email. This is a great way to reach more people and get more engagement.
  • Chat allows you to communicate with your contacts in real-time. This is a great way to build stronger relationships with your customers.
  • Transaction Email helps you keep track of your transactions and follow up with your contacts. This is a great way to increase sales and conversions.
  • Get more engagement by launching Facebook ads directly from Sendinblue. This is a great way to reach more people and get more leads.
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User Experience:

Sendinblue user experience
With a walkthrough to help you get started, Sendinblue makes it easy to create your first market political campaign .
The intuitive interface makes it easy to keep track of your progress and make changes as needed.
You can besides let the platform find the best times to send emails based on your recipients ’ previous best battle times .
Sendinblue user experience
sendinblue pricing
If you want boost e-mail commercialize automation software on a budget, you can  get started with their Lite Plan for $25/month.

What I Like/Dislike About Sendinblue:


  • It’s straightforward to integrate this platform into any third-party service.
  • You can also create an email marketing campaign within minutes.


  • Sometimes, the search does not find the right contacts, which can be frustrating.
  • The free plan can feel insufficient for testing and exploring all the platform’s features.

Excellent All-In-One Email Marketing Automation Tool (Free – $8+/month based on list size)

moosend logo Adam’s Take
I highly recommend Moosend if you want to send custom-made emails that look capital on any device. With a drag and drop e-mail node that ’ randomness easy to use, number division tools, and in-depth data analytics, Moosend allows your clientele to sell itself .

out of 10

Best For
Email Personalization
$ 9/mo-Custom plans
Annual Discount
Yes – Save 22 %
unblock 30-day trial
Try Moosend Moosend is an e-mail automation creature that helps you build your electronic mail tilt, personalize your messages, and automatize tasks so you can focus on customer relationships .
They have intuitive drag-and-drop electronic mail templates in their crusade builder. This tool lets you add images, textbook blocks, social icons, and more to your emails .
They have a big library of e-mail templates with different layouts that are responsive and look capital on background or mobile .

Key Features:

moosend features
The area that Moosend stands out is the automation features. Using their “ Recipes ” ( pre-built automation templates ), you can automate messages via upsells, customer engagement, and customer commitment .
Every automation has three main components : the triggers, manipulate steps, and actions .
When you combine all three, you can filter email list segments and send sequences when your specified actions occur.
Some other key Moosend features include:

  • Landing Page Builder Tools: Create custom webpages with email sign-up forms to increase conversions.
  • Automation Workflows: These templates let you personalize your emails and nurture customer relationships with ease.
  • Custom Opt-In Forms: You can design and create custom forms to let visitors subscribe to your email list.
  • List Segmentation: Segment your list based on customer behavior like engagement metrics, abandoned cart emails, and more.
  • Reporting Tools: Their analytics tools provide a bird’s eye view of all of your important email metrics.
  • Customer Support: Each paid plan provides phone support. Custom enterprise plans all provide an account manager and support via email, phone, and live chat. They also have video tutorials and a huge knowledge base to answer your questions.

User Experience:

moosend user experience
There ’ s a wide compass of actions and conditions that you can use to trigger your emails, making it easy to create very advanced marketing automation campaigns .
You can besides use the ocular interface to see your progress and results for each campaign .
Plus, you can also define many settings that help you to fine-tune your campaigns for even better results.
moosend user experience
moosend prices
The price for Moosend is based on the number of subscribers in your electronic mail list .
They provide a free plan for users with under 1,000 subscribers and includes sign-up forms, report, and the ability to send outright emails .
Moosend paid plans begin at $ 9 per month and scale up with the issue of subscribers .
Every yield plan comes with entree to transactional emails, page builders, and SMTP servers .
Their enterprise plans provide migration and onboarding digest, and Security Assertion Markup Language ( SAML ) .

What I Like/Dislike About Moosend:


  • The user-friendly interface and the dashboard are very intuitive.
  • The campaign reports and performance monitoring are also beneficial when optimizing your campaigns.


  • Importation of a CSV file is a bit tough to understand and follow.
  • The Moosend landing page builder interface can be confusing to use at first.

Product Updates:

  • You can now see the most recent action taken on your site.
  • Filter and sort automations by name, list, or date, allowing you to easily find the automation you’re looking for.

If you’re looking for advanced email automation tools, give Moosend a try.

Best Ease of Use and 24/7 Support (Free – $10/month)

Over 600,000 customers around the universe use Mailerlite .
They have compromising tiered plans based on the size of your contact list .
They are well known for their easy drug user interface, responsive electronic mail designs, and excellent 24/7 earphone support and electronic mail corroborate .
You can start with their forever free plan if you have less than 1,000 electronic mail subscribers .
mailerlite homepage
This rid plan has limited features and allows you to send up to 12,000 emails per month .
Upgrading to their $ 10/month plan gives you access to all features that help your electronic mail market scheme, including a land page builder, embedded forms, and pop-ups .
With Mailerlite, you can track your electronic mail market results with a suction stop map and opens by placement reports .
They besides provide some other big features, including :

  • Live 24/7 customer support via chat and email
  • A powerful and easy to use landing page builder
  • Ecommerce integrations with the top platforms
  • Email surveys
  • Template Gallery
  • Amazing email deliverability

mailerlite pricing
With a dislodge plan for up to 1000 subscriberes, Mailerlite ’ s price plans offer something for everyone .
Overall, if you’re looking for flexible pricing, want excellent deliverability, and don’t have a large list yet, give Mailerlite a try.

Best Automated Sales Funnels and Landing Page Features ($12.3/month)

geresponde homepage
GetResponse is an all-in-one on-line selling chopine to grow your business .
They offer electronic mail market campaigns, high-converting landing pages, and webinar software to help your market efforts .
The actual standout here is Autofunnel – a instrument with 30+ ready-made land pages, e-mail templates, and sequences to generate sales. And you can choose your end goals .
Whether you want to drive lead generation, product sales, or webinar registrations, Autofunnel is the answer .
They ’ ra optimized to nurture your e-mail list and maximize your funnel ’ randomness conversion rates :
GetResponse Autofunnel Tool
On the downside, some of their 500 templates look a bit outdated, and they have middle-of-the-pack deliverability compared to others on this list .
however, one of GetResponse ’ s biggest strengths is its smart automation tools .
Using these features, you create multiple advanced conditions to segment your lists automatically.
Their drag-and-drop builder is besides identical intuitive and makes designing high-quality emails a cinch .
overall, GetResponse is one of the best electronic mail marketing tools to create automated sales funnels and landing pages .
getresponse pricing
With a free plan for up to 500 contacts, you can test out this solution to see if it ’ mho right for you .
After that ’ sulfur there the Basic plan at $ 15.58 per month, Plus at $ 48.8 per month and Professional at $ 97.58 per calendar month .
You besides save between 18 and 30 % with annual plans .

Excellent Inbox Delivery and Independent SMTP Service ($24/month)

Pabbly is an on-line platform, which offers a full-service suite of marketing tools for on-line shape build up, electronic mail market, subscription charge, and electronic mail list scavenge .
besides, it provides a complete occupation management package of all these tools at a gloomy cost named Pabbly Plus .
Pabbly ’ s e-mail marketing service doesn ’ deoxythymidine monophosphate qualify you on features like marketing automation, list management, autoresponder emails, division of subscribers, etc. whether it ’ s a give or free plan .
You can effortlessly integrate in-built or 50+ external SMTPs and send emails without any extra charges .
pabbly homepage
With Pabbly Email Marketing, you can boost your e-mail marketing performance by running campaigns and send majority emails to all your prospective users in merely one click .
Also, it handles bounce and spam complaints about all popular SMTP services such as Amazon SES, MailGun, Mandrill, SendGrid, etc.
Some other important features include:

  • Some highlight features of Pabbly Email Marketing include:
  • A user-friendly drag-and-drop email editor
  • 500+ Email templates that accept all types of customizations
  • Collect leads & business-related information via its subscription forms
  • Connect multiple SMTPs to route emails through multiple vendors
  • Improve open rates by removing the invalid emails from your list with MX cleaner
  • Send automatic follow-up emails to non-opens
  • Use autoresponders and interact with the users without any manual efforts
  • Automatically send emails on pre-set schedules for engaging the subscribers

Its electronic mail chopine has a 99 % pitch pace and they ’ re a great choice if you ’ rhenium looking for a service to regularly clean your list and keep your database up to date .
The price for Pabbly Email Marketing is based on your numeral of subscribers .
pabbly pricing
Get started with Pabbly Email Marketing.

Great Email Marketing Software for Bloggers ($9/month)

convertkit homepage
ConvertKit is built by creators, for creators .
They understand their client ’ s needs and know what it takes to grow an on-line following .
They boast attractive forms, increase conversion rates with automated emails, and organize your subscribers to maximize engagement .
For bloggers looking to send personalized, text-based emails, their designs look like they ’ re coming right from Gmail .
additionally, they offer pretty advance electronic mail sequences based on both locate actions and actions within emails .
Their gain triggers make for some excellent tilt cleavage options :
ConvertKit Features Email Sequences
ConvertKit is besides a firm choice for a few main reasons :

  • You can use advanced segmentation based on different actions to personalize your email funnels.
  • Your text emails look professional and don’t have annoying email branding.
  • The best emails for your blog will be strictly text. Don’t worry about fancy design features, adding your logo, or a bunch of imagery.

ultimately, it ’ s an excellent platform for spark advance funnels .
For exercise, if a sales professional were trying to close a big deal, they would close it with either a earphone bid or a simple text-based electronic mail .
They wouldn ’ thyroxine use an image-heavy market e-mail full of ship’s company brand .
convertkit pricing
With a free plan for up to 300 subscribers, their paid plans start at $9/month.  This makes it a big choice for bloggers focused on build high converting sales funnels .
Get started with ConvertKit – my top choice for bloggers.

Best Omnichannel Email Marketing Service for Ecommerce ($16/month)

Omnisend takes email marketing a gradation far by unifying e-mail market across social media platforms, text, push notifications, Whatsapp, and more .
Over 70,000 marketers use their e-mail commercialize software in 130+ countries .
omnisend homepage
For e-commerce brands, Omnisend can send visitors more relevant messages across platforms and devices .
They do this by understanding web site browse demeanor and exploiter device preferences based on any custom events that you create .
For example, you can track drug user actions on your web site and then again within welcome emails, abandoned cart emails, and post-purchase automation series to segment messages more effectively .
And they integrate with all of the top ecommerce platforms .
Whether you ’ re using BigCommerce, Shopify, WooCommerce, Magento, or other e-commerce software, you can hook up Omnisend to drive more sales .
With their $ 16 per month Standard Plan, you can send 6,000 emails/month and get access to their automation features .
These include interactive signup forms and email elements, SMS marketing and notifications, and product recommendations.
This sport set is excellent for e-commerce conversion rates as users will receive messages based on the products they ’ ve interacted with on your web site .
Omnisend is one of the best choices for omnichannel brands who want to effectively market ( and remarket ) to their visitors .
omnisend pricing
You can get started with their free plan and their paid plans start at $16/month.

Best All-In-One Marketing Software (Free – $29/month)

effect is marketing automation, live old world chat, and e-mail software that provides a full 360-degree opinion of your clientele .
gist homepage
They besides feature advance tools like event tracking to see what people do on your web site, ampere well as a cognition base to provide customer support in an automated direction .
Where Gist in truth excels is via their chatbot features .
Their GistBot pre-qualifies leads and reserve meetings 24/7 for your sales teams – all with a modern feel and in any speech .
You assign conversations to different members of your team, send secret notes, and organize your conversations with easy open/close statuses .
additionally, their automation tools let you create ocular workflows to engage and convert customers .
You create actions and tags to understand customer behavior, segment your audiences, and use timing variables to send the right message at the right time.
overall, with advanced alive chat, event management, and market automation, Gist is a big all-in-one selling solution for businesses looking to increase leads for their sales team .
gist pricing
You can get started for free for with 2 support seats included.

Email Marketing Tool that Improves Open Rates by 34% ($29/month)

automizy homepage
Automizy is an electronic mail market platform that is designed to increase your open rates, by giving you all the necessary tools to make your emails stand out in a push inbox .
Automizy provides the necessity e-mail market have set that includes sending campaigns, construction automations, creating forms, managing your contacts .
You ’ ll get everything you need to reach your electronic mail commercialize goals, all in one intuitive interface .
When using Automizy, you ’ ll gain access to proven e-mail market best practices to help you increase your open rates with built-in better practices, create e-mail automation, automatically resend campaigns to non-openers, save time with e-mail templates and automation blueprints .
To maximize your email open rates, Automizy provides an email subject line tester so you can get scores for your subject lines before sending them.
This have helps to predict subject line performance based on data from over 1 million campaigns .
last, you can AB test automated emails. Write up to 4 submit line variations and let our AI optimize .
automizy pricing
Get started for $ 29/month and you get access excessively all features including the user-friendly electronic mail work flow builder to map your best-converting electronic mail sales funnel .

Best Email Marketing Software for Small Businesses with Helpful Support (Free – $16.15/month)

aweber homepage
Over 100,000 e-mail marketers use AWeber with features suited best for small businesses .
With high-quality e-mail and earphone support, plus helpful support articles and videos, you get answers fast and can focus on growing your business .
Like early tools on this list, they offer over drag-and-drop e-mail builders, list management tools, and analytics reports .
With AWeber number management, you can import an electronic mail list and create a database from coarse file types like XLS, XLSX, TXT, CSV, and TSV .
They make it easy to manage your lists with any rules you create automatically .
Additionally, with their marketing automation tools, you can create an autoresponder workflow based on actions like email opens, link clicks, site visits, and purchases.
One sell point is their 700 design templates – this compares to 500 with GetResponse and just 80 with MailChimp .
Some of their templates look outdated, but some besides look bang-up and remind me of high-quality Instagram ads .
They besides precisely released the ability to use web-fonts in addition to standard fonts .
overall, with the absolute sum of template designs, helpful support team, and cognition base, AWeber is an excellent choice for little business owners .
aweber pricing
You can get started with AWeber’s free plan, which gives you entree to about all of their features, including unlimited landing pages, sign up forms, automated e-mail campaigns, hundreds of herculean integrations, and award-winning 24/7 customer support. AWeber ’ s Pro design starts at $ 19/month and is based on the issue of subscribers on your list .

People-First Company with 99% Customer Satisfaction ($9/month)

campaign monitor homepage
Campaign Monitor was founded in 2004 and is an excellent all-around e-mail selling platform .
There international relations and security network ’ thymine one specific or unique feature that sets them apart. however, there is something to be said about doing everything well .
With a 99% customer satisfaction rate and a Giving Back plan, they are a ball-shaped company with people-first values .
Campaign Monitor employees spend thousands of volunteer hours every year .
They provide groceries to local food banks, pick up trash from local parks and beaches, and donate supplies to at-risk youth groups .
Their striking email template designs are perfect for non-profits and businesses alike. Plus, its customer service and people-first approach help them stand out from the pack.
first, their electronic mail builder gives users complete customization of their designs down to individual web fonts and color choices .
If mark standards are essential to your commercial enterprise, you can lock sections of emails with their Premier Plan. This add security helps keep your brand consistency integral .
A bonus is the ability to add videos to your emails from either YouTube or Vimeo .
adjacent, their automation suite is comparable to other platforms based on triggers and e-mail actions .
Data division is besides a winner with Campaign Monitor, as you can exclude multiple segments and create advance rules before sending them .
They have over 250 pre-built integrations to connect with 3rd party apps like Salesforce, Magento, and WordPress .
Campaign Monitor Pricing Plans
last, pricing is slightly higher than other tools on this number. Their Basic Plan is $9/month and lets you send 2,500 emails .
once you hit this limit, I recommend their Unlimited Plan for $29/month .
Pay attention to your list size – price scales quickly based on the size of your list .
For case, with a tilt of over 25,000 subscribers, the Basic Plan costs $299,  and the Unlimited Plan costs $699.
basically, if fast support and well-designed templates are your clear priorities, Campaign Monitor is worth a try .
You can get started with a completely free account to test out their features.

One of the Biggest Names in Email Marketing (Free – $14.99/month)

MailChimp is one of the biggest names in e-mail marketing with over 1 billion emails sent every day on their platform and over 14 million customers as of 2017 .
mailchimp homepage
Their free plan gives users a user-friendly interface and up to 2,000 subscribers and 12,000 electronic mail sends per month – more than enough if you ’ re a little business .
Their rid design includes autoresponders, transactional emails, analytics, and lots of third-party integrations .
There’s a free Mailchimp app too for iPhone and Android.
They charge based on the size of your e-mail list, indeed if you go over the threshold of 2,000, you join their 2,000-2,500 design at $ 30/month .
overall, MailChimp may be the most well known free electronic mail market service on the market, with over 17 million users as of a few years ago .
however, they are down on my list as everyone uses them, but there are batch of other effective options that can create more custom-make emails .
And to dive cryptic, check out my full review of Constant Contact vs. Mailchimp and my ultimate guide to the 21 Best Mailchimp Alternatives to try this class. You can besides check out this big comparison of Mailchimp vs. SendGrid .
mailchimp pricing
If your needs are basic and you want one of the more basic options, give MailChimp a try.

Best for Integrations 

mailgen homepage
Mailigen is a cloud-based e-mail commercialize solution that caters to humble and midsize businesses across industries including e-commerce, advertise, bank, media, and more .
Mailigen Drag-and-Drop Content Blocks
Key features include electronic mail list cleavage, e-mail automation, crusade analytics, sign-up imprint builders, pre-made templates, and on-line surveys .
additionally, users get access to online view integrations and text message capabilities .
Mailigen allows users to drag text boxes, images, and other components to design the perfective commercialize emails .
The solution provides users with design tools and configurable templates as well as email styles that help users to create and manage their campaigns.
With nine different types of message blocks, you can configure emails with still, and even add dynamic subject with if/or statements :
Another mighty feature is functionality with its open API .
Mailigen offers integrations with the biggest plugins out there like Zapier and WordPress.
furthermore, they integrate with e-commerce platforms and social platforms like Facebook and Twitter .
price is tiered and scales based on your number of electronic mail subscribers .
For small lists up to 500 subscribers, it ’ sulfur $ 10/month .
If you have 2,500 subscribers, you ’ ll pay $ 25/month, and this goes astir to $ 400/month for 100,000 subscribers .
They offer custom-make high-volume price if you have over 150,000 on your list .
mailgen pricing
If you ’ ra looking for a strong e-mail market service that integrates with lots of apps and has an clear API, you can get started today with a 30-day free trial.

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Best Drag-and-Drop Email Templates ($13/month)

Benchmark is an easy-to-use, full-featured electronic mail market software .
Its chief features include an intuitive electronic mail builder, advance automation campaigns, and tools like surveys, polls, and opt-in pop-ups to grow your list.
Benchmark Email Marketing
first, you can add their e-mail sign-up forms and pop-ups to get users to join your list .
When they join, you can use triggers to add them to automated e-mail workflows like welcome series, post-purchase series, abandoned haul emails, and more .
Once users are on your list, you can nurture them with surveys, polls, and exceptionally-designed emails ( on all devices ) to build a firm following .
Benchmark besides features analytics tools like A/B testing subject lines, content, and delivery times .
Plus, they feature a helpful inbox checker to preview what your electronic mail will look like on all e-mail platforms .
Finally, they integrate with 300+ other services. Connections include a WordPress plugin, Facebook sign-up forms, Google Docs, Zendesk, PayPal, and tons of other SaaS platforms to extend your e-mail functionality .
benchmarkemail pricing
You can test drive Benchmark for free and upgrade to their premium plans starting at $10.50 a month.

Best Omnichannel Email Marketing Software (Free – $6.40/month)

sendpulse homepage
SendPulse is a relatively newly complimentary electronic mail supplier founded in 2015 with some excellent late reviews both by beginners and more gain users .
Their free mail plan is pretty generous and allows an email list of up to 2,500 subscribers and up to 15,000 emails per month.
SendPulse Omnichannel Email Platform
price :
sendpulse pricing
If you want to upgrade to a agio plan and remove the limits, plans start at $6.40 (billed annually).
Although the rid plan offers high limits on e-mail sends, some users have experienced slower performance and limited template options .
however, advanced features like SMS workflows and push notifications to multiple devices make up for any performance issues :
Plus, when you sign up for a SendPulse account, you can get started for free, or receive  a $50 discount when you upgrade with my link below.

All-In-One Cloud-Based Email Marketing (Free – $44/month)

moonmail homepage
MoonMail is a cloud-based electronic mail marketing tool that operates with Amazon AWS .
They are a capital omnichannel option and can send messages via e-mail, Voice, SMS, WhatsApp, plus Facebook Messenger, and chatbots .
This form of event-based communication is excellent for marketers looking to expand their message outside of just e-mail .
Like many other tools on this list, they have a drag-and-drop editor and templates .
One bonus is their interactional electronic mail headers .
With HTML and CSS, you can change add features like menus, color changes on hover, fades, opacity changes, and more.
Plus, they provide excellent customer support and a strong cognition infrastructure to help with common questions :
MoonMail Knowledge Base
MoonMail ’ s absolve plan is reasonably restrict. It gives you up to 2,000 recipients, and one campaign send per day, but you can only send to 10 recipients per campaign .
however, a big betray degree is that they allow users to only pay for e-mail send vs. based on the issue of subscribers on your tilt .
Their open API lets you send messages via WhatsApp, Facebook Messenger, or other chatbots .
They besides have a native Shopify app that helps e-commerce merchants send autoresponders and abandoned haul emails to potential customers .
For marketers and humble businesses looking to send more active and interactional emails and use APIs to expand their reach, MoonMail is a effective choice .
moonmail pricing
Your best bet is to leverage their $44/month Lite Plan .
This design allows you to store outright contacts in your electronic mail list, and send up to 50000 emails per month .
It besides provides automated electronic mail bounce management, spam reports, conformity traverse, automation, and premium support .

Best Full-Lifecycle CRM for Email ($79/month)

ontraport homepage
When you think of e-mail commercialize, the mention Ontraport might not immediately come to mind .
however, they have been in business for 13+ years, have all over 100 employees, and make over $ 10MM in tax income per year .
They ’ re good known as a customer relationship management ( CRM ) cock first base, and electronic mail marketing platform second .
Their core feature is their campaign Builder, which is ocular market automation and be report platform .
With this cock, you can create advanced sequences and collaborate with other users in real-time :
Ontraport Campaign Builder Dashboard
Ontraport has a powerful block-based editor with lots of helpful contextual aid and hover buttons to help you with any issues you run into while building campaigns .
ontraport pricing
One downside is that their Basic paid plan starts at $ 79/month and only allows 1,000 contacts, which isn ’ t scalable .
For example, once your electronic mail number grows from 1,000 to 2,500 subscribers, the monthly price about doubles to $ 147/month .
ultimately, this instrument is best for sales-driven organizations in high-end B2B or B2C industries – companies where automation and sales workflows are more significant than sending bulk emails to bombastic lists .
You can get started with Ontraport free for 14 days with no credit card required.

Good for Larger Lists (Free – $15/month)

Mailjet is an e-mail marketing service that started in 2010 and based in Paris .
With a catchy name like Mailjet, you ’ five hundred expect lightning-fast e-mail services – and they do provide that to a certain extent .
With their barren plan, you get 6,000 e-mail sends per month or 200 e-mail addresses per day for unlimited contacts .
These features work if you have an extensive list, but send few total emails per day.
mailjet pricing
To remove the commit limits, get access to 24/7 support, and send up to 15,000 emails per calendar month, you can opt for their it costs $ 15/month .
With a simple and intuitive user-friendly interface and no cap on number size, Mailjet is one is a good tool for larger lists .

What is Email Marketing?

A simple electronic mail market definition is the use of electronic mail to promote products or services .
even better, electronic mail marketing is a means to use e-mail to nourish and develop relationships with your e-mail subscribers to complete an end goal like a sale .
Email marketing is just one form of digital marketing, which also includes things like search engine marketing, social media, SEO, blogging, etc.
Before electronic mail, lead mail was a way to reach consumers in their postbox .
Email marketing takes this scheme on-line by sending messages to users electronically to their e-mail inbox .
Unlike target mail, electronic mail requires a drug user to opt-in to your electronic mail list to receive your messages .

How Do You Choose the Best Email Marketing Software? [Infographic]

How to Choose the Best Email Marketing Software Infographic

How Does Email Marketing Software Work?

Email marketing software ( or e-mail selling ) is using on-line platforms to send out bulk marketing electronic mail messages to your list of subscribers .
This tactic allows you to acquire new customers better, enhance relationships, and encourage customer loyalty .
With electronic mail selling campaigns, you can cursorily and well reach your audience precisely where they are without having to pay for expensive ad distance on Google or Facebook .
The best electronic mail market software works by leveraging some of these necessity features :

1. Automation.

The ability to send e-mail sequences when a user joins your mailing list or performs an action on your web site .
These could include making a purchase or abandoning their shopping cart.

2. Custom email templates.

Drag-and-drop electronic mail campaigns take the gull requirements out of electronic mail market so you can focus on adding message and images to your emails .

3. Dynamic content.

You can use unite tags in your emails to customize them for each extremity of your e-mail list, by dynamically changing .

4. List segmentation.

The longer you engage with your electronic mail number, the more data you collect, including open rates, interests, leverage history, and more .

5. Analytics dashboard.

east, including open rates, click-through rates, purchases, and more .

6. Advanced features.

Look out for other cool features to add to your campaigns like polls, contests, coupons, and events .

What Are the Benefits of Email Marketing Platforms?

Email marketing is all-important because it is one of the best ways to build a patriotic be, beget tax income, and find users where they hang out – their inbox .
When a drug user opts-in to your e-mail list, they have shown interest in your commercial enterprise and are cook to receive your messages .
Since 74 % of buyers identify word of mouth as influencing their buying decisions, electronic mail is a natural extension of that ability to collect and contribution information that ’ s important to them .
additionally, if you ’ rhenium in sales, electronic mail is the third base most influential source of data for B2B audiences behind merely personal workplace connections and recommendations from diligence thought leaders .
By choosing the best electronic mail service, you cost-effectively send messages at scale, talk to warm leads without cold electronic mail outreach, and don ’ deoxythymidine monophosphate pay a fee outside of your monthly subscription .
Here are more benefits of using email marketing services:

  • Email marketing is cost-effective and has a proven ROI (every dollar spent can create a $44 return on investment)
  • Ease of use and pre-designed email designers make creating stunning and mobile-friendly emails a breeze
  • Email is one form of multi-channel marketing that builds customer loyalty and brand awareness
  • You reach your customers exactly where they are – their inbox
  • Email allows marketers to reach their audience with relevant, personalized, dynamic messages – 74% of marketers say personalization increases customer engagement.
  • Automated emails like abandoned cart emails, welcome emails, and post-purchase emails allow you to generate incremental revenue with little work or time required
  • Email marketing options are endless and you can find easy-to-use tools whether you’re a small business or large enterprise.

What Are Some Email Marketing Best Practices?

Email commercialize international relations and security network ’ thymine vitamin a simpleton as writing a message and sending it to a list of contacts .
There are a bunch of e-mail market best practices to follow and email market industry benchmarks to hit .
here are some of the top e-mail market best practices to be successful this year :

1. Do Not Use Purchased Email Lists.

Email marketing is thus effective because people want to engage with your commercial enterprise and receive your message .
Buying email lists takes away this trust by spamming their inbox with something they don’t want.
And the penalties for not following these rules are severe .
According to Keap ( once Infusionsoft ), you can be fined up to $ 16,000 per faulty e-mail under the CAN-SPAM Act .
This means that hitting the spam folder would be the least of your worries .
The health of your electronic mail campaigns depends on a healthy loose pace .
If you are interacting with a purchased list, you’re bound to have super-low open rates, spam complaints, and can even be blacklisted.
With the recent General Data Protection Guarantee ( GDPR ) rollout, it bears repeating – never leverage e-mail lists .
You should besides clean your electronic mail list regularly to ensure your contacts are up to date .

2. Personalize Content with Merge Tags.

An e-mail titled, “ Dear { foremost name } ” is much more personal than “ dear Member. ”
Any piece of data that you collect from your e-mail subscribers should be used to personalize the content they receive .
If the detail fits in a column within a CSV file next to their electronic mail address, a unite tag can fire .
A merge tag is a piece of ESP-specific code that allows you to place unique pieces of user data from your email list into your emails.
first and last names are the most popular unite tags at an e-mail seller ’ south disposal .
Plus, you can use other cards like party name, date of the previous visit, the number of emails opened, products purchased, or information from a surveil .
Using unite tags in your initial greet is a great home to start making your e-mail more personal .

3. Write Compelling Subject Lines.

Email subject lines should be concise, compelling, and create a sense of importunity while providing adequate data, so the user knows what they ’ rhenium opening .
Sound confusing? Don’t worry – it isn’t.
subject lines should be between 30 and 50 characters ( many email providers cut off national lines more gallop than that ) .
They should cut through the randomness and entice users to act .
The use of numbers and symbols, well-thought-out emojis, and exciting offers and discounts will increase your open rates .

4. Use a Welcome Email Series for New Subscribers.

Email automation is a brawny creature most frequently used in a serial of emails that welcome new subscribers into the number .
These spare autoresponder emails send mechanically when new users opt-in to your number .
You can clock time these emails then that your subscribers get them on sidereal day one, sidereal day three, day five, or even day ten .
Only you know the correct cadence for these emails based on your business goals.
For model, an e-commerce web site may offer a 10 % discount rate on the inaugural welcome e-mail .
For emails 2 and 3, they can further showcase their mark report, product catalog, and social media accounts .
A welcome electronic mail serial is great because it runs on automatic pilot, engages your list, and nurtures prospects into customers .

5. Format Your Emails Properly.

Emails should be between 500 and 600 pixels broad – any wider than that and users may have to scroll horizontally on their mobile devices .
never make your “ from ” e-mail savoir-faire a “ no-reply ” electronic mail, like noreply @ adamenfroy.com .
Make it a identify your subscribers will instantaneously recognize .
Place your main marketing message and call to action (CTA) above-the-fold so that most of your users will see it right away.
In your electronic mail content and imagination, stick to three fonts or less, and make sure the design matches the search and feel of your post .
finally, put your logo at the top of the electronic mail so that subscribers recognize your post at foremost glance .

Email Marketing FAQ.

What Are the Types of Email Marketing? There are three main types of emails you can send to your list :

1. Newsletters and marketing emails. These are emails that are sent one clock to your list and provide up-to-date message, news, and offers.
2. Transactional emails.  These emails are used in ecommerce and could be things such as order confirmation emails, receipts, invoices, and shipping confirmation emails.
3. Behavioral emails.  These are emails that are triggered based on subscriber actions, such as welcome emails when a exploiter joins your tilt, upsell/cross-sell emails, post-purchase review emails, re-engagement emails, or free trial passing emails. Can I Do Email Marketing for Free? Yes, you can get unblock electronic mail market software if you have a minor list size. For model, Mailchimp offers spare plans if you have under 2,000 contacts and only need to send 10,000 emails per calendar month.

however, there are other democratic tools that have better deliverability, more unique designs, and more automation features. You get what you pay for. How Do You Do Email Marketing? To get started with e-mail market, you need to follow these steps :

1. Choose an e-mail serve provider from this number and sign up.
2. Gather contacts via opt-in forms to grow your electronic mail list.
3. Create your initial e-mail templates.
4. Create your welcome e-mail series.
5. Use one of the best grammar checkers to make indisputable your content is spare of errors.
6. A/B test your subject lines to improve open rates.
7. Preview your e-mail on the platform to ensure it looks across all devices.
8. agenda and send your electronic mail at the best clock.
9. Review your electronic mail analytics to improve your battle. When is the Best Time to Send an Email? The time of your electronic mail sends depends on your customer data and your individual commercial enterprise type.

For exemplar, Tuesdays and Wednesdays tend to have the best date, with more people apt to open, read, and click your emails. besides, 8 am and 4 pm tend to be the best times of the day to send electronic mail messages. How Do You Optimize Email Campaigns? To optimize your emails and improve employment, you need to conduct A/B rent testing and scene analytics reports to improve your numbers.

You should always test one variable at a time to understand how your data reacts. For model, you can conduct a test on the time of day, electronic mail subject lines, customer section, the subject of the e-mail, the imagination used, and the call-to-action.

Once you formulate a hypothesis on what to test, view your reports, and see how the changes impact your assailable rates, cluck rates, unsubscribers, and sales.


That ’ s a wrapping .
I hope this list of top email service providers helps you choose the right platform for your online business.
As there are a long ton of great tools out there, it ’ s ultimately about knowing your price charge and which features are most significant to you .
Startups require different features than an already-established business so by focusing on price, deliverability, template designs, still of manipulation, and the unique features you need, you ’ ll be able to find the right fit .
My final recommendations: 

  • If you’re looking for an excellent new email service with advanced automation, go with ActiveCampaign.
  • If you want great email deliverability and the all-around best platform for small businesses, Constant Contact is your winner.
  • If you are looking to add email marketing into your CRM and integrated marketing toolkit, HubSpot is your best choice.

What did you think of this number ? Are there any platforms not mentioned ? Let me know in the comments .
Recommended Reading on AdamEnfroy.com: To further your research, check out my reviews of the best CRM software, best market automation software, and webinar software to generate more leads this class.

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Disclosure: I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a pay plan. You can read our affiliate disclosure in our privacy policy. This site is not intending to provide fiscal advice. This is for entertainment only .
Adam Enfroy

Adam Enfroy is a full-time blogger and affiliate marketing expert. Join Adam and 500,000 monthly readers on AdamEnfroy.com to learn how to scale your influence at startup speed. Before starting this blog, Adam managed digital marketing teams for large SaaS startups and reviews the best software to run your online business. He has been featured in over 100 publications, including Forbes, Business Insider, and Entrepreneur.

Adam Enfroy is a full-time blogger and affiliate marketing technical. Join Adam and 500,000 monthly readers on AdamEnfroy.com to learn how to scale your influence at inauguration accelerate. Before starting this web log, Adam managed digital selling teams for big SaaS startup and reviews the best software to run your on-line business. He has been featured in over 100 publications, including Forbes, Business Insider, and Entrepreneur .

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