Buy gift cards from billboards .
outdoor media specialist JCDecaux and smasher retailer MECCA have developed Australia ’ s first pay-to-dispense street furniture panels.
payWave and credit calling card payment engineering have been combined with dispensing capabilities, allowing MECCA to get giving cards in the hands of consumers in high-footfall transport and retail hub .
The partnership is part of the retailer ’ south Holiday campaign, The Beauty Spectacular, which focuses on bringing beauty to every moment, while celebrating smasher in every moment .
The slick gold physical Holiday endow cards are ideal for love ones who are intemperate to buy for or anyone looking for death minute endow options .
JCDecaux Group Manager – creative Solutions, Sheree Groves : “ We love discovering ground-breaking ways to create more meaningful and hire connections with people, that besides deliver on our client ’ mho objectives .
“ We ’ ra thrilled to partner with MECCA to deliver this australian out-of-home media-first ; a unique overture to distributing MECCA endow cards, creating a hassle-free vacation shopping know from the beach in Bondi, to catching a tramway in Melbourne. ”
MECCA ’ s gifting panels are at Bondi Beach in Sydney and Federation Square in Melbourne, and Queen Street Mall in Brisbane.
Kate Blythe, MECCA ’ s CMO : “ This Holiday campaign we aimed to bring the MECCA magic trick to life for raw and existing customers outside our stores and are thrilled to deliver these advanced out-of-home media and interactional digital experiences, in partnership with JCDecaux and OMD, that make the customer journey seamless and fun for shoppers searching for the arrant give .
“ Extending MECCA ’ s invincible in-store experience into the outside world in unexpected, accessible, and industry-leading ways will be an ongoing part of MECCA ’ second scheme as we move into 2022. ”
Penny Shell, Head of Product at OMD : “ We chose out-of-home for its ability to drive attention for MECCA while people are out-and-about shop in the lead up to the holidays .
“ big Format and Street Furniture are arrant to showcase MECCA ’ s stunning creative with reach and scale, while the especial build ‘ gifting ’ panels take the MECCA experience beyond the shop for a surprising, commodious and synergistic Shopping experience ”
MECCA give cards are available in $ 25, $ 50 and $ 100 values and can be redeemed in any of MECCA ’ south stores and on-line .
The endow panels are live until December 20.
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