Pepsi Stuff – Wikipedia
Pepsi Stuff – Wikipedia

Pepsi Stuff – Wikipedia

global loyalty program launched by PepsiCo
Pepsi Stuff was a major loyalty program launched by PepsiCo, foremost in North America on March 28, 1996 [ 1 ] and then around the earth, [ citation needed ] featuring premiums — such as T-shirts, hats, jean and leather jackets, bags, and batch bikes [ 1 ] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or on-line. Customers could acquire points from specially marked Pepsi packages and fountain cups. extra points were sold both by Pepsi and by consumers, the latter chiefly enabled by eBay. [ citation needed ] The inaugural Pepsi Stuff promotion ended on October 31, 1996. It was relaunched 12 years late on February 1, 2008, ended on December 31, 2008, and was relaunched as Pepsi Pass in August 2015. Pepsi Stuff was relaunched on January 22, 2018 with ex post facto editions of Pepsi, and ended on February 28, 2019. [ 2 ]

history [edit ]

Program origin [edit ]

The premium-based loyalty platform of PepsiCo called Pepsi Stuff was launched in the United States on March 28, 1996. [ 1 ] Points were distributed on four billion packages [ 3 ] and billions of cups and millions of consumers participated. According to some sources, the first Pepsi Stuff campaign significantly outperformed The Coca-Cola Company ‘s much-anticipated Atlanta Olympics Summer with growth three times larger than Coca-Cola ‘s and two points of parcel gained by Pepsi. [ citation needed ] Pepsi Stuff continued to run throughout North America ascribable to consumer and bottler demand, and was finally expanded to include Mountain Dew and other drinks, and into many international markets. It ended on October 31, 1996. In reception to the campaign, The Coca-Cola Company accelerated and extended its discount price programs. [ citation needed ]
To start their 2018 promotion, PepsiCo released cans and bottles with their 1973–87 logo. A abruptly time late, this logo would include Michael Jackson on it.

partnership with yokel ! [edit ]

A five-month promotion was launched August 1, 2000 by PepsiCo and Yahoo !. Yahoo ! powered the web presence of the Pepsi Points bounty platform, and a new logo was placed on Pepsi products with the line “ Pepsi, Powered by yokel ! ” [ 4 ] Pepsi Stuff was one of the first major consumer promotions to feature a dedicated interactional Web locate. [ citation needed ] Celebrities like Andre Agassi, David Beckham, Beyoncé, Cindy Crawford, Jimmy Fallon, Jeff Gordon, Derek Jeter, John Lee Hooker, Shaquille O’Neal, Deion Sanders, Shakira, Britney Spears, and the Spice Girls appeared in television, print, and Internet advertise promoting Pepsi Stuff. [ citation needed ] PepsiCo produced over 200 million catalogs each year, billions of Pepsi points, and an extensive line of detached merchandise .

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lawsuit [edit ]

PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet would be cheaper than what it would cost to buy. so Leonard mailed it to Pepsi but then Pepsi refused to give him a fighter jet. A lawsuit was filed in an attack by a party to obtain a fighter k for 7,000,000 buy points. It was dismissed and is reported at Leonard v. Pepsico, Inc., 88 F. Supp 2d 116 ( S.D.N.Y. 1996 ). He did not get the coal-black and if he did, military capabilities would have had to be stripped, which would have made it unable to fly vertically. [ 5 ]
During the 2018 promotion, Pepsi has re-released several of their logos with celebrated musicians who were featured in their anterior ad campaigns, including Ray Charles on a 1990s-style can exchangeable to this one .

other Pepsi campaigns [edit ]

In the years after the initial Pepsi Stuff promotion, both Pepsi and Coca-Cola have introduced other promotions in a similar vein to the master campaign. Some promotions involved a variety show of merchandise, while others involved specific products, such as Cash or MP3s. Pepsi ‘s 2002–2003 iTunes campaign fizzled when merely 500 cap codes were redeemed. besides in 2006, Pepsi introduced Pepsi Access in Canada to compete with iCoke, although that political campaign ended in 2007. [ citation needed ]

The competition [edit ]

In 2005, The Coca-Cola Company launched iCoke, a identical similar program to Pepsi Stuff in which consumers collect points printed on packages in Canada. On February 28, 2006 — closely ten years after the first Pepsi Stuff promotion began — The Coca-Cola Company responded with the launching of its first U.S. loyalty program and biggest promotion ever, My Coke Rewards, a premium program that is managed through four-billion singular codes that consumers can enter on-line to redeem over $ 50 million worth of premiums. [ 6 ]
For the bottles Pepsi would provide a code under the bottle cap while in the cans it was inside the promotion box that it ‘s shipped in

Rebooting Pepsi Stuff [edit ]

On February 1, 2008, Pepsi relaunched the program, this time in partnership with Amazon MP3 and with a dedicate web site that provides a “ shop ” know modeled on the Amazon web site. Amazon ‘s partnership follows to Amazon ‘s actual web site, where the option to pay for certain intend items with Pepsi Points rather of traditional requital methods, is available. Pepsi once again relied on celebrities to advertise the promotion, including a Super Bowl spot starring Justin Timberlake and featuring Andy Samberg from Saturday Night Live. [ citation needed ] This promotion ended on December 31, 2008. [ 7 ]

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1940 ’ second, 50 ’ s and 60 ’ sulfur versions of the cans

Relaunch as Pepsi Pass [edit ]

The program relaunched in 2015 as Pepsi Pass, [ 8 ] with different ways consumers could earn points : Either through the broadcast ‘s app downloaded through iTunes or Google Play ( for 500 points ), finding codes under caps ( for 1,000 points ), or entering the code from the Pepsi web site ( for 100 points ). This time, the prizes included endow cards, electronics, and more .
Pepsi would last re-release the 1998–2008 logo for the 2018 promotion. This would subsequently have Britney Spears on these cans and bottles .

Relaunch under Pepsi Stuff name [edit ]

The course of study relaunched January 22, 2018, reused the previous Pepsi Stuff name, and ended on February 28, 2019. Like all programs using the name, points could be earned by finding codes on caps and packaging. But this time, the program partnered with the NFL to add NFL merchandise as function of the possible prize users could get, in addition to premiums and drawings for concert tickets. Users could besides download ex post facto posters with their points as well .

degree values [edit ]

different products had codes worth different distributor point values ; single bottles broadly had one point while can 12-packs had two and 24-packs had four. Codes from Pepsi NFL Kickoff 12-packs were worth four points. Items available for redemption through the promotion ranged in value from 5 points ( MP3 song download ) to 175 points ( Vintage Pepsi logo hoodie sweatshirt ). Customers could besides redeem points for entrance in diverse sweepstakes. [ citation needed ] In February 2010, Pepsi launched a like rewards system in New Zealand on 1.5 liter bottles. Codes on the inwardly of the labels allowed consumers to purchase MP3s on It placid is around today and 20 ounce bottles are deserving one indicate along with the improbable 16 snow leopard cans individually .

See besides [edit ]

References [edit ]

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