This topic is discussed during the Google Search Central SEO office-hours haunt recorded on February 4 .
An SEO professional named Askash Singh joins the livestream to ask Mueller a series of questions, one of which has to do with the impact of changing page titles .
Singh says he has a web site that reports on stock prices, which requires him to change page titles every day to reflect a stock ’ s latest respect.
He asks if there ’ s anything incorrectly with doing that from an SEO point of view .
here ’ s Mueller ’ randomness reaction .
Changing Page Titles Daily: Good Or Bad For SEO?
Mueller doesn ’ metric ton advise against changing page titles every sidereal day .
There ’ s no SEO benefit to update page titles on a even basis, so it ’ s up to you whether you think there ’ s value in it for searchers .
however, merely because you change your page titles every day it doesn ’ metric ton mean Google will update them in search results every day .
It ’ second possible Google will alone update them every week or every calendar month .
“ I think that ’ s fine. I mean, it ’ second something where we wouldn ’ triiodothyronine give it any particular system of weights if your title rag keeps changing. But if you want to update your titles regularly that ’ s wholly up to you .
The trouble, I suspect, is more that if you change your titles on a day by day footing, we might not re-crawl that page on a casual footing. So it might be that you change it every day, but in the search results the title that we show is a few days honest-to-god barely because that ’ s the end version that we picked up from that page. But that ’ s more of, I ’ d say, like a hardheaded effect, preferably than a strategic effect. ”
If your foliate titles contain time-sensitive data, such as malcolm stock prices, they may promptly be outdated if Google only crawls your locate once a week.
Singh follows up by asking if Google will crawl a locate more often if Googlebot discovers the page titles are constantly changing .
Mueller says you can ’ thyroxine count on that happen .
“ I mean, it helps us to recognize when something has changed, but it ’ s not necessarily going to happen that we ’ rhenium going to say ‘ oh, we ’ ve seen this page exchange every day. therefore, we will recrawl it every day. ’
It might be that we re-crawl it every day, it might be that we re-crawl it every week or every month. So it ’ s not that the changes that you make with the titles would affect how cursorily we re-crawl. ”
You can use Google Search Console ’ s index report card to see how frequently Googlebot crawls your pages .
From there you can decide whether it makes sense to update page titles every day .
Another significant factor to keep in heed is Google rewrites 61 % of page titles .
sol even if you update your titles every day, and Google re-crawls your pages every sidereal day, there ’ s still no guarantee Google will display the page title you ’ ve provided .
Hear Mueller ’ s full reception in the television below :
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Featured prototype : Screenshot from YouTube.com/GoogleSearchCentral, February 2022 .